On July 1st, the CRTC officially implemented its new anti-spam legislation for Canada. We have had a number of clients, colleagues and friends ask us about how this new law will actually prevent them from continually receiving spam from unsolicited businesses. The truth is that the new legislation is making it so that there are more defined rules set in place for business owners looking to grow their brands through email marketing. But it doesn’t guarantee a stop to spam.
In fact, just a few days after the new legislation took effect, CBC News reported that the CRTC received over 1,000 complaints about receiving spam. On their website, they go on to explain exactly how the new law is supposed to work: “The federal legislation requires that businesses get written or oral consent before they send emails or other digital messages to consumers. Companies must also clearly identify themselves in each message and allow consumers to unsubscribe from digital mailings.”
It doesn’t sound like too hard a policy to follow, right? But how can the CRTC guarantee that their new rules are followed? It will simply take some time, we suppose. However, from experience, we know that when companies decide to spam, they simply spam. Even before the CRTC’s new policy became law, it was only right that company owners secured permission to send emails and offered ways for recipients to opt out of emailing lists.
So what really happens if a company commits an infraction against this legislation? According to CBC News, “businesses that violate the law could face financial penalties of up to $10 million per violation, while individuals could be fined up to $1 million per infraction.” Again, only time will tell if anyone will actually be hit with these lofty penalties. It makes one wonder if spam can ever truly be stopped.
At MeloTel, our experience has taught us that spam doesn’t come to a screeching halt because people are simply asked to stop spamming – even if there are legal ramifications to doing so. To put an end to spam, specific technologies are necessary. After all, should it really be your job to have to file a complaint every time you receive an unsolicited email? You’d be spending your whole day filling out forms that may never even be addressed!
This is why we offer our fantastic anti-spamming feature known as MeloTel SpamTitan. For only $2.00 a month per email account, our fascinating service will use a number of technologies to block over 99 per cent of the spam that comes your way! It’s so easy to set up that we can have it up and running for you within half an hour. There is simply no better way to protect your email accounts from spam in today’s world.
MeloTel SpamTitan is made up, in part, of two antivirus products known as Kaspersky and Clam AV. Together, they help to identify and block phishing mail as well as mail from Botnets, graphic based spam and malicious URLs. This service also implements an array of other dependable security measures so that you can run your business without the worry of having to sift through countless unwelcome emails every day.
The new CRTC anti-spam legislation is a good start. And it certainly contains rules that we should all follow. But, let’s be honest. It will take a while to truly have any effect – if it does at all! MeloTel SpamTitan is one of the best investments you can make for your business. With barely a cost to you at all, you will be taking advantage of a true solution to spam so that you can get back to what you need to be doing with your day each and every day – growing your business.
For more information, or to sign up today, call 1-888-MELOTEL.
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