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March 30, 2012

Finding A Friend In Facebook


Facebook – most likely the world’s most popular social networking website – has been at the centre of our blog topics over this past week. So why not round out our week of blogs with some advice on how you business owners out there can use the juggernaut platform to your advantage?

As Meryl K. Evans of writes, “Facebook’s not just for keeping tabs on friends and filling out quizzes – it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.” And with that, she offers up a list of ways to use Facebook to promote your business.

One thing that often goes overlooked by Facebook users is the site’s rules regarding business accounts. Keep in mind that your company profile is different than a standard personal account, so you’ll want to make sure that you are adhering to all of the guidelines. “Stay out of trouble,” warns Evans.

Be sure to install the appropriate application such as a direct link to your Twitter account. That way, you kill two birds with one stone by having all of your Facebook updates automatically tweeted. At MeloTel, we do this with our blog posts ensuring that all of our followers are the first to be aware about the updates to our website.

Post professional and business casual photos of yourself to reinforce your brand, recommends Evans. Your actual face helps to put a face to your company. It helps to personalize your business to your potential customers. So naturally, you will want to appear both pleasant and professional in all of your shots.

Be sure to include your Facebook URL on your business cards and other promotional materials. Even major corporations are doing this. In fact, it’s not uncommon to see Facebook pages in trailers promoting new movies. With that said, it’s very important to have a “vanity URL” so people can find you easily.

Generally, when a page is created, Facebook assigns an arbitrary yet confusing URL until it is able to attain 25 likes. We’re not sure why this is the case, but once you’ve hit 25, go ahead and change your site to something easy to remember. In our case, it’s a no-brainer. Our Facebook URL is

Naturally, you will want to post business updates on your wall. In addition, if you have a blog (and if you don’t, why don’t you?), be sure to have each and every one posted on your Facebook page as a link directly to your company website. It’s good to maintain consistency between your social media sites and your main site. You don’t want any of them to appear outdated.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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