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October 9, 2015

Exploring The Importance Of Updating Your Website

In today’s world, it can be argued that a company’s website is its most important aspect. At least, when it comes to advertising and showcasing the products and services that a company has, there are few ways that are as popular and effective. A company website, however, is a lot more than a virtual store window. It isn’t simply meant to allow online visitors to browse anymore. Today, a company website needs to be a lot more engaging.

This is why blogging is so important. It provides an outlet for businesses to directly communicate with the individuals who take interests in their industry. It invokes conversations and gets people sharing opinions about what you have to say via social media. At the end of the day, it is this social interaction that encourages people to keep coming back to visit company websites. This gives businesses more opportunities to transition people into buying customers.

Of course, there are other ways to keep your website updated. It isn’t a whole lot different than some of the rearranging you are likely to do in your physical place of business. In some cases, full on renovations are needed. And, in other cases, a few touch-ups are all that is necessary. Not changing your website at all, however, is simply bad for business. It’s important to give off the impression that things are constantly changing with your business.

You want your visitors to return. How do you think your customers would feel if, every time they walked into your store, they saw the exact same displays? What would be the point in them returning? They already know what they’re going to get. With each change that takes place at your business, a change is necessary on your website. It only makes sense to keep things updated so that people are intrigued enough to visit regularly.

You want to maintain your professional reputation. In many cases, your company website will represent the first impression your brand gives of itself. Remember that, in today’s world, a large number of consumers go online to research brands that they may be interested in before they pay any physical visits. If your website isn’t up to snuff, your chances of welcoming new visitors to your store diminish.

You want establish your credibility. Your website should give off the impression that you’re a “major player”. You don’t have to own a multi-billion dollar corporation to be considered “major”. You just need to present your brand in professional manner so that people aren’t turned off from it. A regularly updated blog, as mentioned before, provides you with your best opportunity to showcase your expertise in your field. This strengthens your credibility.

You want to outdo your competition. Take a look at your competitor’s websites. What are they doing that you aren’t? What are you doing that they aren’t? Find ways to better the competition through the look, feel and functionality of your website. The more that it offers the public and the easier it is to navigate, the more opportunities you have to draw people away from your competitors. Your website should always work to give you an advantage.

MeloTel can help you to gain that advantage! Our Website Maintenance Services take care of important updates to your site while you concentrate on your own daily tasks. Our Bloggers & Creative Writers for Hire are experienced wordsmiths who can successfully increase traffic to your company website by providing it with great new content on a regular basis. To learn more, give us a call at 1-888-MELOTEL! You can also use the “Live Chat Support” on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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