You’re unlikely to find a business owner anywhere who doesn’t champion the use of his/her products and services. It only makes sense for a business to highlight its goods, their prices and the benefits of spending money in their direction. However, history has shown that the most successful businesses are the ones that have the most loyal of customer bases. Repeat customers – people who truly trust the brands they support – make all of the difference.
How do companies secure repeat business? Gaining and maintaining loyalty is all about placing focus on customer relationships instead of marketing products and services. When people feel that they are valued and appreciated by the companies they support, they are a lot more likely to stick with them for the long haul. Furthermore, they tend to tell others about their experiences. And this only helps for businesses to grow the sizes of their loyal customer bases.
You see, it’s the customer service aspect of a business that customers truly remember. Consider all of the products that you’ve purchased in the past year. It’s likely that you’re having a tough time recalling even half of them, right? Now, consider the companies you support the most often. Are there stores that you tend to go back to regularly? Are there experiences that you remember that keep you coming back? It’s probably not hard to list your favourite brands.
Why do people place so much value on customer service? A need for excellent customer service speaks to a basic human necessity: happiness. It’s truly that simple. People much prefer to be in good moods over bad moods, don’t they? You can never take the humanness out of your interactions with your customers because that’s what they remember most about you. They also remember if you are cold, unfeeling and impolite.
And there’s nothing like bad customer service to get customers to leave a business forever! Don’t ever forget that we’re living in a social media-obsessed world, as well. A bad customer experience, these days, quite often leads to negative Facebook posts and angry tweets about the business that offered the poor experience. If you don’t want bad publicity spreading about your brand, you’ll be sure to treat every customer with the utmost respect and courtesy.
How can customer service work as a marketing tool? The same way that bad publicity can quickly spread, positive reviews can spread just as fast. For the most part, people like to share their stories about companies they enjoy supporting. Many take pride in having made a “great find” when they begin working with a business that is a cut above the rest. So, naturally, they tell others about it.
There is no question that word-of-mouth promotion is the most valuable type of advertising your business can get. When you make efforts to ensure that you’re providing the best customer service around, you’re bound to get people talking about it. And that’s the type of marketing that simply can’t be beat!
At MeloTel, we strive to provide the absolute best customer service in our industry. To get a taste of it for yourself, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website! Be sure to ask us about our VoIP-based Commercial Phone Services!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"