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VOIP Service Provider
in Canada
February 5, 2016

Examining The Power Of Content Marketing

These days, content marketing is all the rage. And why shouldn’t it be? Regularly updating your website makes sense in a world filled with people who surf the internet each and every day. However, more importantly than the fact that there are millions and millions of people online, at any given time, is the fact that today’s society is too savvy for traditional forms of marketing.

By now, we’ve all gotten accustomed to the television commercial, the radio spot, the print ad, the bus poster and the billboard. They’ve practically become white noise. Sure, such advertisements give us information that may interest us, but they’re not necessarily engaging. Content marketing entails people getting more out of the advertisements. This very blog, for example, promotes the fact that MeloTel’s offers blogging as a service.

But, the truth is that this blog post is much more than that. It’s a news bulletin, an advice column, a conversation starter and a website visitor-enhancer. For these reasons and more, it’s important for you to consider the ways in which content marketing can help your brand to grow. Once again, we’ll use our own company as an example.

The power of blogging. MeloTel posts a minimum of three new blogs each and every week. Each blog is meant to provide useful information that can be used in a variety of business settings. While we never hide the fact that MeloTel’s list of services can help Canadian business owners attain the advantages they’re looking for, our blogs also offer up intriguing tidbits that help to foster greater interest in our brand as a reliable news source. This isn’t where our dedication to content marketing ends. It’s where it begins.

The power of social media. With each blog that is posted on our site comes a link on our Facebook and Twitter accounts. The power of social media cannot be understated. Let’s begin by reminding you that it’s free to set up profiles on these and other social networking platforms. Not having an account at all, in today’s business world, is practically inexcusable. However, it’s all about how you use your accounts.

By regularly making Facebook posts and sending out tweets, MeloTel continually informs the general public that things are happening with our business. Without this constant affirmation, it can appear as if a business is in a lull or not even operating. The internet, for the most part, is the go-to destination for knowing what’s going on with just about any entity that exists in our world. One look at our social media profiles and you can tell that a lot is going on with our business.

Can you say the same? The more content you add to your site, the more reasons you give people to visit it. With each new blog post, you’re also given the opportunity to expand your reach via social media. Links to your blog equals pathways to your website. The more your content intrigues readers, the opportunities you get to turn them into website visitors, and then into paying customers. That’s what content marketing is all about!

For more information on MeloTel’s Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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