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January 29, 2016

Why Is Custom Hold Music So Important?

Did you know that Custom Hold Music is offered as one of the many great features that come with MeloTel’s Commercial Phone Services? Don’t be mistaken. This feature definitely doesn’t belong in the “no big deal” category. Having music play while your customers are waiting on hold for you can go a really long way in improving customer relationships and increasing sales. Not convinced? Consider the following.

Hold music can be customized to sell your products and services. Not all hold music has to be mundane “muzak”. MeloTel offers you the option of having a unique recording produced that can serve as an advertisement for your latest products, specials, discounts and promotions. Without this feature, your callers will be sitting and waiting, wondering if the representatives they were talking to will ever come back to the lines.

Hold music helps to improve your brand image. Remember, there’s a difference between using the radio or playing an arbitrary playlist and customizing the music you play for your callers. The music you select or create should reflect the style and image of your brand. As well, the message you decide to provide should entice the caller to listen and not hang up. That’s one of the main benefits of hold music to begin with.

Hold music prevents hang ups. To be honest, nearly anything is better than dead silence! When your representatives put callers on hold, there should never be dead air. It gives the impression that the line has been disconnected. Many people will understandably hang up if that is the impression given. Besides, how boring is it to listen to nothing? Hold music ensures callers that the calls have not been disconnected.

Hold music can increase your call volume. Have you ever heard a song that you really liked but wasn’t sure what it was called or who performed it? We’re willing to bet that this instance has occurred from time to time when you’ve called a company expecting customer service, and encountered a tune that you just can’t seem to get out of your head. Believe it or not, hold music has often encouraged people to call companies back to learn more about the music itself.

Here’s the bottom line. It’s your job to provide the best possible customer service that you can. At the end of the day, all customers want excellent experiences. To provide such experiences, you need to consider all facets of your interactions with people who call your company. At some point, you’re bound to put your callers on hold. It just comes with the territory of running a business. Don’t mistake hold time for “wasted time”. It can prove to be very valuable.

Consider hold music your ally in making your business more favourable in the eyes (and ears) of the people who support your business. Whether you choose to create original pieces (or have MeloTel do it for you!) or use music of your preference, Custom Hold Music is essential to providing optimum customer service over the phone. And as you know, MeloTel is happy to provide it for you as an option that comes with our Commercial Phone Services.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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