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September 16, 2011

Continue Getting Connections Online

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In our last blog, we discussed the ever-popular topic of promoting your business online. As you likely already know, we are living in a world where practically everything is on the internet. Therefore, if your business is not present on the world wide web, you are giving out the impression that you don’t even exist!

Naturally, you want to take advantage of as many ways as possible to promote yourself online. In our last blog, we took a look at an Entrepreneur.com article that listed a number of ways to help your business promote its website. But once people are aware that your website exists, there are a number of other tasks you must complete to help promote it.

One way to do that, suggests the business magazine’s website is to explore search engine marketing. In some cases, businesses will pay to have a text ad appear when visitors search for certain keywords. Again, this is where regular blogging comes in very handy because it enables your site to be picked up through more keywords in search engines.

Entrepreneur.com also recommends that you launch a sweepstakes. This way, you will be able to register people on your site, which will allow you to create an emailing list for your newsletters. This helps to promote your business as well, as it gets people excited about winning a free gift.

The hope, of course, is that they will continue to check out your website for the products and services you offer, and hopefully be encouraged to make a purchase. You may also want to consider offering free content to other websites. “It’s a win-win situation,” writes Entrepreneur.com, as “the other site gets free articles to beef up their offerings and you get a link back to your site and the cachet of being an expert.”

Another way to push your business online is to reward the customers who have made online purchases. When an order is placed, you may want to send along a promotional gift with the item that was purchased. As well, don’t forget to include a catalogue with the order so that your customers are encouraged to return to make more purchases.

Create an online survey, says Entrepreneur.com. This will help you to better determine exactly what your customers are looking for. It offers you crucial information about how well your website is working to sell your products. Take these tips seriously and work on constantly improving your ability to serve your customer base.

Speaking of your customer base, it’s always important to be able to pinpoint exactly who your target audience is. The goal of your online campaign should be to get internet users to click on your ads, not away from them! We wish you the best of luck in implementing these ideas. And as always, we are eager to hear from you so we may discuss ways that MeloTel can help you take your business to the next level.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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