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August 8, 2017

Is Your Company Website Bringing In Enough Business?

Your company website is intended to intrigue online visitors to become customers. But how often are your visitors contacting you directly? Do you find that you’re getting more website traffic than you are callers? Perhaps, your site isn’t generating enough traffic to begin with. The problem, you may be surprised to find out, may be in the way your website copy is written.

When it comes to SEO, website content counts for quite a lot.

Filling your copy with important industry keywords is definitely a start to getting your site picked up more often in search engines. The greater the relevancy of the content on your site, the more opportunities it will have to get hits when consumers research your industry.

However, good website copy involves a lot more than the inclusion of keywords. Your content should be as intriguing as it is informative. Boring product descriptions rife with industry jargon isn’t particularly impressive. Moreover, it doesn’t engage the average person. The pages of your website should be written in the “voice” of your company. That means that there should be some sort of personality injected into the verbiage.

How can your website copy communicate your brand’s “personality”?

In today’s world, building customer relationships is a big deal. The act of making people like your business is a huge part of making them support your business. In other words, it’s important to making connections with would-be customers instead of simply advertising products to any and everybody. Sharing anecdotes, personal accounts and even jokes are a few ways to show that there are actual human beings working for your organization.

Your website copy should be able to build a connection, of a personal nature, between your company and its website’s readers. That way, they will be more encouraged to call up the number found on your website in order to speak with a real person.

Why should you revise your company’s website’s content?

If you happened to compose the website copy yourself, it’s possible it doesn’t read as well as copy written by a professional writer. And, after all, there’s nothing wrong with that. You’re an expert in your field. And, if your field is not writing, it can be expected that what you compose isn’t necessarily Grade A quality.

At MeloTel, our Bloggers & Creative Writers For Hire team is made up of experienced wordsmiths. They are great communicators in the written form and, for many years, have been composing and revamping website copy for business owners all over North America. If your current copy is either jargon-filled and convoluted or inaccurate and vague, our team can help!

In some cases, your website content may need a complete overhaul, and in others, it may simply require a few important revisions. Our Webpage Content Writing services will ensure that your website copy reads with a “cut above the rest” texture to invigorate greater interest from your visitors.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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