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When the modern day consumer visits a company website, he/she generally looks for few important things. One, it must be easy to navigate. Today, most people have short attention spans and not enough time to spend figuring out where to find what they need. A site with tabs clearly displayed at the top of the homepage will generally be perceived to be user-friendly. That’s certainly a plus.
Secondly, website visitors are going to be impressed by well-designed, vibrant sites that contain equal parts relevant information and images to vividly depict the products and services offered by the company. A professional website speaks volumes about a brand. It is often what will provide consumers with their first impressions of a business. Thirdly, you want to ensure that your contact information is highly visible. What good is it if your visitors can’t find you? And finally…
It’s just that simple. While there are certainly other important aspects of a strong company website, a blog simply cannot be overlooked. In many cases, website visitors look for company blogs to find out what recent activities the business has been up to. A site without a blog is often seen as a suggestion that the business doesn’t have much to offer.
Content is king in today’s world. Your blogs can take on a wide variety of concepts such as business tips and advice, personal anecdotes and takes on current events. Your company blog represents your company’s “voice”. It’s a big part of what makes up the personality of your brand. The more people can relate to your written word, the bigger following you’re bound to attain.
According to Nick Thacker on Lifehack.org, blogs are the news vehicle of the future. “I truly believe that blogging–at least the general, broad definition of content-creation by the lay person–is the new form of news delivery,” he writes, “We’ll still have reporters and journalists, but the news and noteworthy stories of the day are now in our hands–it’s our job to be the first-hand eyewitness accounts of the current goings-on.”
Fresh content counts for a lot these days. Search engines look favourably upon websites that regularly post new content. But how often are you bound to change the content on your site? You’re not bound to revise your product pages very often. Your “About Us” section is also likely to be pretty standard. Your blog section, however, gives you the opportunity to change your website on a weekly or even daily basis to help drive SEO.
“Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search,” says Corey Wainwright on HubSpot.com, “(A new blog is) one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.”
Get MeloTel’s Bloggers & Creative Writers For Hire blogging for you today! For information on we can get your new blog section started, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website. And please take a moment to fill out our New Blogging Client Questionnaire!