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April 9, 2018

Why Your Company Website Looks Better With A Blog Section

When the modern day consumer visits a company website, he/she generally looks for few important things. One, it must be easy to navigate. Today, most people have short attention spans and not enough time to spend figuring out where to find what they need. A site with tabs clearly displayed at the top of the homepage will generally be perceived to be user-friendly. That’s certainly a plus.

Secondly, website visitors are going to be impressed by well-designed, vibrant sites that contain equal parts relevant information and images to vividly depict the products and services offered by the company. A professional website speaks volumes about a brand. It is often what will provide consumers with their first impressions of a business. Thirdly, you want to ensure that your contact information is highly visible. What good is it if your visitors can’t find you? And finally…

You need to have a blog section!

It’s just that simple. While there are certainly other important aspects of a strong company website, a blog simply cannot be overlooked. In many cases, website visitors look for company blogs to find out what recent activities the business has been up to. A site without a blog is often seen as a suggestion that the business doesn’t have much to offer.

Content is king in today’s world. Your blogs can take on a wide variety of concepts such as business tips and advice, personal anecdotes and takes on current events. Your company blog represents your company’s “voice”. It’s a big part of what makes up the personality of your brand. The more people can relate to your written word, the bigger following you’re bound to attain.

According to Nick Thacker on, blogs are the news vehicle of the future. “I truly believe that blogging–at least the general, broad definition of content-creation by the lay person–is the new form of news delivery,” he writes, “We’ll still have reporters and journalists, but the news and noteworthy stories of the day are now in our hands–it’s our job to be the first-hand eyewitness accounts of the current goings-on.”

Blogging provides you with the easiest way to keep your website current.

Fresh content counts for a lot these days. Search engines look favourably upon websites that regularly post new content. But how often are you bound to change the content on your site? You’re not bound to revise your product pages very often. Your “About Us” section is also likely to be pretty standard. Your blog section, however, gives you the opportunity to change your website on a weekly or even daily basis to help drive SEO.

“Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search,” says Corey Wainwright on, “(A new blog is) one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.”

Get MeloTel’s Bloggers & Creative Writers For Hire blogging for you today! For information on we can get your new blog section started, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website. And please take a moment to fill out our New Blogging Client Questionnaire!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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