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September 9, 2021

Client Spotlight: Burgers On Fleek

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If you’re a fan of burgers, you will be hard pressed to find a more delicious belly-filling option than Burgers On Fleek. Located at 135 Harwood Avenue North in Ajax, Ontario, the restaurant is one of a kind. Its owner, Muhammad Bilal (who just goes by Bilal – feel free to ask for him and say “hi” when visiting) is a self-professed “foodie”. With no previous experience in the food industry, he and his wife decided to open their first restaurant last November.

Burgers On Fleek features a Halal menu.

One of the couple’s main objectives for Burgers On Fleek was to offer fellow burger-lovers can’t-get-it-anywhere-else options. Just one of those unique options is the promise of Halal (Arabic for “permissible”) menu items. Although the term is commonly associated with Islamic dietary laws, Bilal explains that Halal means a whole lot more than just meat preparation.

“If I tell you that I’m giving you a six-ounce burger and I’m really giving you a five-ounce burger, that’s not Halal,” he clarifies, “It’s not only the process of cutting meat, it’s about not lying to someone. You have to be truthful to whoever it is who visits your restaurant.”

What is the most delicious burger on the menu? Bilal’s personal favourite is the steak sandwich known as “Hookup”. It’s comprised of thinly sliced rib-eye steak with sautéed onions, mushrooms, roasted peppers, lettuce, tomatoes, pickles, garlic mayonnaise and shredded natural melted cheese on top. “I go crazy when I’m eating it,” admits Bilal, “That’s the biggest one. After that, I just go into a food coma.”

How has MeloTel helped Burgers On Fleek to grow?

Utilizing MeloTel’s cloud-hosted Commercial Phone Services, Bilal says, has stopped people from giving Burgers On Fleek one-star reviews. “We’re a small business with one staff member who is working at the front, serving the customers and who is taking the phone calls as well,” he explains, “On busy days and nights, we wouldn’t have a chance to answer the phone. So people gave us one-star reviews, saying we were never answering the phone. Sometimes, they called after 9 o’clock. That’s when we close.”

“With MeloTel’s phone service, if anyone calls after hours, a recording tells the customer that we’re closed,” Bilal continues, “Now people don’t get upset because they know we’re closed. They also know our hours. Secondly, when someone calls and is waiting on the phone, they’re listening to advertising. We recently introduced our pulled beef brisket. It’s a new item. Now people are waiting and listening on the phone and hearing about our pulled beef brisket. And now sales are going up!”

“With MeloTel, I have someone always there looking after me.”

“If I need something changed, I know they’re there for me,” Bilal concludes, “I get to spend time on my business instead of spending 10-15 minutes trying to change my recordings. It’s really a big deal for me to be able to contact MeloTel for help instead of having another stress. I’m not that tech savvy so it’s really helped me to have MeloTel. I recommend their services to everyone.”

On behalf of MeloTel, we would like to thank Bilal for both his friendship and support. We are elated to be a small part of Burgers On Fleek’s growing success! To learn more about MeloTel’s cloud-hosted services, please don’t hesitate to call us at 1-888-MELOTEL or email support@melotel.com.

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