On behalf of the entire MeloTel team, we hope you all had a fun, relaxing and restful Canada Day long weekend! As we pointed out in our last blog, we all have so much to be proud of, as Canadians. Here’s hoping the past few days allowed you to spend some much-needed fun time with family members and friends.
We’d also like to take this opportunity to wish all of our neighbours to the south a very Happy Fourth of July! Celebrating their 243rd Independence Day this Thursday, our American friends also have quite a lot to be proud of. At MeloTel, we feel privileged to be able to provide our services to business owners on both sides of our border. The way we see it, Canada and the United States are the best friends – partners and allies for life!
It’s worth noting that Fourth of July celebrations could just have easily been Second of July celebrations – even though we admit it doesn’t quite have the same ring to it. As our friend and client, Bonnita Calhoun of Stellar Signs & Graphics informs us, the United States actually gained its independence from Britain 243 years ago today!
“On July 2, 1776, the Continental Congress declared that the thirteen American colonies were no longer subject, or subordinate, to the monarch of Britain,” she explains, “The colonies were officially considered united, free and independent states. And although the Congress voted to declare this state of independence on July 2nd, it was not officially declared until July 4th. Hence, the Fourth of July is and always has been our Independence Day.”
With both Canada and the United States celebrating their birthdays this week, we thought it made sense to quickly discuss a few of the ways that we can celebrate Canadians and Americans every day. We’re talking about our great customers! Whether your business caters to either Canucks or Yanks…or both, it’s important to practice some of the best ways to keep your customers happy.
Immediacy is everything. At MeloTel, we do all we can to respond to customer queries as quickly as possible. As Ramona Sukhraj of IMPACT explains, nothing is more frustrating to a customer than a company that is nowhere to be found when it is in need.
“Whether it is ignoring a glitch that a user has reported, or failing to respond to a question in an email, this kind of negligence can turn even the biggest advocate sour on your organization,” she writes, “Without your customers, you would have no business, so it’s important to make sure that they feel appreciated and receive quality service at all times.”
There is no one more qualified to let you know how your business is doing than its customers. Always listen to feedback and do your best to implement changes based on it. As Gaurav Sharma points out on SocialMediaToday.com, to provide excellent customer service, you need to understand their needs, experiences and pain points.
“For these, you need to ensure that you provide your customers multiple ways to share their feedback,” he informs, “You can do this through telephone surveys or a feedback form sent via email. Other than surveys, you can also establish a complaint system, which will better enable your customers to raise their issues.”
Enjoy your holidays everyone!