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September 13, 2018

Building Brand Loyalty Through Social Media

Here’s the world’s worst kept secret: social media have collectively taken over as a top form of communication. We certainly live in an interesting time. Never before has it been so easy to get access to people from all over the globe. The wide variety of social media platforms that are out there allow individuals from all walks of life to share pictures, videos and even what used to be considered their innermost thoughts.

By today’s standards, it should go without saying that all businesses require strong social media presences. The Content Factory owner, Kari DePhillips strongly believes that a strong social media presence builds brand loyalty. On the company’s website, she reveals the findings of a Texas Tech University study about the impact of brand-owned social media profiles: Companies that are active on social media have more customers.

“When you’re engaging the public on social media, you’re not building connection and rapport,” she writes, “You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return. That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.”

The importance of providing useful information.

We can’t help but agree with DePhillips’ standpoint. At MeloTel, we do our best to provide useful information via our social media accounts on a regular basis. For the most part, we post links to each of our blog posts to ensure that the information we wish to impart is received by everyone who follows us online.

Our posts are generally composed in the form of questions. The answers, we reveal, can be found in the blog posts themselves. That way, we encourage our friends and followers to click the links we post on social media. This, of course, leads them to our website. We’ve found that these initiatives have greatly helped to grow our website traffic and, in turn, interest in our business.

Our Facebook page has been especially popular.

“Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users,” informs, “Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start engaging with your consumers.” We couldn’t agree more! In recent months, our Facebook-run contests have proven that social media engagement can work wonders in building brand recognition.

Allow us to remind you that you now have one week left to enter our most recent contest. It will end at 8 a.m. EST on September 20th, 2018. To enter, all you need to do is visit the contest post and tag four of your friends in the comment section. As long as all five of you LIKE the MeloTel Facebook page, you’ll be eligible for a $200 cash prize! The prize will be split between you, the comment poster ($100) and the four people whose names you tagged ($25 each).

To date, we have over 100 entries in the contest. As you may have guessed, running such a contest has helped us to develop a much stronger following.

MeloTel can help grow your company’s social media presence!

Our Bloggers & Creative Writers For Hire offer Social Media Content & Posting services. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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