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October 7, 2011

Build A Bigger Audience With Blogs

In our last blog, we revisited the topic of blogging and the many benefits that it provides for small businesses. As you know, MeloTel introduced its brand new blogging bundles this week. You can read all about them in the “Bloggers For Hire” section of our website. It goes without saying that we are big believers in blogging.

Alyssa Gregory of About.com is with us on this one. In our last blog, we went over a few points that she made about how blogging can help build a larger audience for a small business website. She reiterates some very important points that, we here at MeloTel, have made mention of in past blogs.

Among them, is the fact that blogs help to provide higher search engine rankings. Gregory writes that “search engine marketing is hot”! She goes so far as referring to the search market as the “Holy Grail of Internet advertising”. One of the reasons for this is because generating traffic from search engine marketing is far cheaper than traditional modes of advertising.

She points out that “search engine marketing has the lowest cost-per-lead and the highest return on investment. U.S. Bancorp Piper Jaffray, estimated that the cost per lead was $0.29 for search, $0.50 for e-mail, $1.18 for the yellow pages, $2.00 for banner ads, and $9.94 for direct mail.”

Business blogging helps for your company to rank much higher in major search engine results. Search engines, notes Gregory, rank based on link popularity among other factors that help to regularly index your company website. Keeping in mind that this can all be done at much lower costs than other modes of advertising, blogging is practically a must these days.

Not all business owners have time to blog, of course. This is where MeloTel comes in, as we take care of that task for you! Gregory recommends that small business owners hire out bloggers who are well-versed in your field. More importantly, a blogger should be able to speak in everyday common language about a variety of topics.

It’s all about good communication and making strong connections. The more people feel connected to your brand, the better. Your blog is your voice. And the best business owners utilize their voices to connect with their audiences. Just ask Dallas Mavericks owner, Mark Cuban who prefers blogging over providing interviews, notes Gregory.

We look forward to blogging for you soon!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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