This week, we decided to dedicate our blogs to the concept of Facebook advertising. More specifically, we have shared our thoughts on how you can be more engaging with your customers through the worldwide social networking phenomenon. It is working for MeloTel, so we know that it can work for you too! The key is to spark interest and generate conversation – not just to advertise.
This is the clear message communicated by SocialAnnex.com. On the website, a list of tips is presented for entrepreneurs who are looking to utilize Facebook to advertise their companies. Naturally, we here at MeloTel, have taken to this list to discover if we can also use it to our advantage. Thankfully, it seems as if we are already following many of these tips! Are you?
Use Facebook Demographics to Promote Your Brand. “Keeping the same message for everyone won’t work for you,” insists SocialAnnex.com, “so make use Facebook Demographics in identifying your target audience and change your message accordingly depending on the area.” Be mindful of who you are communicating with so that the messages all make sense. This includes knowing where the members of your target market are located.
Have a Strong Content in Place. Be sure to have content on your Facebook page that your fans won’t be able to find anywhere else. The MeloTel Facebook page, for example, is the only place online where you will be able to locate photos taken by members of our staff. These photos often are not even directly related to our business, but simply reflect the “human” side of our company – as mentioned in our last blog.
These photos included a cool new phone app we learned about, a local charity car wash and even steaks on a grill during a long weekend barbeque! SocialAnnex.com also advises that you share links, videos and photos that provide your audience with a bit of a “behind the scenes” views. This will increase the “virality” of your page which helps to increase your sales down the road.
Be Consistent and Appreciate your Fans. This may be the most important tip. To truly be engaging, you will need to acknowledge those who acknowledge you. You don’t necessarily have to post every day, but you do want to make sure that what you post is interesting. Make your audience eager to read the next thing you have to say.
And again, make the effort to thank your fans, reply to their comments and prompt them to share your news with others. This will increase fan loyalty and generate further interest in your brand. Engage your customers, don’t just advertise to them – and this just may help you to make Facebook your best advertising tool yet!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"