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February 13, 2012

Boost Business Valentine’s Day-Style


Yes, ladies and gentlemen, Valentine’s Day is soon upon us. In fact, by this time tomorrow, couples everywhere will be in a state of delight preparing to uniquely celebrate their love. Then again, many other couples may be getting into squabbles if one of the two parties forgets the day! And then there are single folk, who don’t even want to hear that the day still exists.

At MeloTel, we feel that no matter what your reaction to Valentine’s Day may be, it should be the same for all business owners. And that is one of glee and excitement. (Yes, we actually said “glee” – we know!). That’s because, like most special occasions during the year, Valentine’s Day provides an excellent opportunity for entrepreneurs to cash in on the occasion.

As Arnold Anderson of points out, “Valentine’s Day is a holiday that offers many different marketing possibilities for the creative business owner. When you market products to people for Valentine’s Day, try to work within their budget, and try to offer services that are not offered by many other retailers.”

In other words, tomorrow is a day when you can add to the strength of your customer relationships – not just the personal and romantic ones that you may have. How so? Well, there are a number of ways to tie the special day to your business. It just takes a little bit of creativity to get the buzz growing louder about your company.

Valentine Emails. Why not send out an e-mail to your customers as if it was a “love letter”? Now, don’t take that the wrong way! We’re talking about an explanation of your appreciation for their patronage. Perhaps, you can offer a special discount at your place of business for all customers who visit it during the week of Valentine’s Day. Simple enough, right?

Special Deals. Offering these deals can be a great way to drum up more business this week. Anderson reminds restaurant owners that tomorrow is an especially important day for them. Consider offering special pricing on couples’ meals or provide free entrees if certain items are purchased from the menu. It goes without saying that many people will be going out to eat tomorrow.

Cupid Hunt. According to Anderson, “Retail stores benefit from games that customers can play during holidays.” So since Easter generally provides the perfect opportunity for egg hunts, why can’t Valentine’s Day spark a “Cupid Hunt” at your place of business? All of your customers should be able to benefit from this.

Anderson suggests you hand out envelopes with an image of Cupid on them. Each envelope should contain a special discount coupon that may be used if the customer makes a purchase above a certain dollar amount. Sounds sweet, right? Here’s hoping you have a very happy and prosperous Valentine’s Day!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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