Having fresh website content is a key component to small business success in today’s world. Many of our blogs have highlighted this fact. However, it’s important to note that you can’t just post any old article. Having intriguing, engaging and useful content is what helps your website to be considered a valuable online destination for all things related to your business. Obviously, your blog must read well. But it’s important that it’s fun to look at, as well!
Let’s begin with what should be obvious. Photos. A blog without accompanying pictures is going to get overlooked – it’s as simple as that. Text, by itself, on a screen is boring. There’s no plainer way to put it. It doesn’t matter how interesting your content may be, at first glance it will appear unreadable. Adding an eye-catching photo (or photos) to each blog post is a must.
Secondly, it’s wise to not have the text appear like it is part of a novel. Paragraphs that are too large will turn readers off. The appearance of “short and sweet” is intriguing to casual readers. The more your blog looks like it will be an easy read, the more likely it will be to grow its readership.
Ideally, each paragraph should be no more than three to six lines long with about five being the norm. The total number of paragraphs should be between seven and ten with the word count between 500 to 600. Naturally, this very blog provides a prime example!
Although not every blog will necessarily require subheadings, it’s a good idea to have a few in there on a fairly regular basis. By segmenting your paragraphs in this way, you show your readership that they’re not going to be reading blogs that are written in an uninteresting format. It’s smart to have a particular style to the ways in which your blogs look.
Subheadings that are presented in larger, bolder fonts give your blogs more depth as they describe what the different sections of your blog posts are about. As well, they help to break up the monotony of paragraph after paragraph. Subheadings break your blog post down into smaller, even-easier-to-digest chunks. Should any one section of your blog be more immediately interesting to a reader, he/she can go directly to it.
MeloTel’s team of Bloggers & Creative Writers For Hire have recently devoted even greater attention to the “visually stimulating” component of their blog posts for all of their clients. With just a few minor adjustments, their blogs have become a lot more pleasing to look at – even though they already made for great reads! By implementing subheadings with larger, bolder text and sticking true to selecting the most interesting of photos, their blogs are among the most eye-catching in the business.
Our experienced bloggers are not only crafty wordsmiths, but are also experts at creating social media marketing campaigns for companies of all sizes. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"