In yesterday’s blog, we started a new theme of blogs covering a concept that we believe, here at MeloTel, is an integral part of business growth in this day and age: blogging! We recently began our brand new “Bloggers For Hire” initiative and have been overwhelmingly elated with the great response it has received.
Business owners from all over Canada are participating in the rapidly-growing trend of keeping regularly updated blogs on their websites. As we mentioned yesterday, regular blogs keep your websites as popular destinations in search engines and keep your customers informed through constant communication.
Founder of Offshore Ally, Nitin Aggarwal recently wrote on BlogStash.com about the many benefits that blogging can provide business owners. We’d like to share a few more of his points with you in today’s blog. As we’ve mentioned before, our blog is our way of keeping in constant communication with our client base.
Aggarwal believes that this is an easy way to build a brand’s reputation. Openly blogging about various issues that are of importance in your industry communicates your perspective on them. This helps you to ward off bad press and provide customers with the confidence that you are on top of your game and a leader in your field.
Speaking of which, blogging is great way to “keep up with your competitor”, says Aggarwal. Your blog gives you the chance to immediately respond to anything that your competition may be advertising. If you can beat prices, provide better service or even refute the claims of your competition, you blog is a quick and easy way to communicate that.
Blogs are so easy for the public to access, as well. Essentially, they are free news sources that do not require memberships for people to read. Online users click a link, open it up, read and get informed. Blogs are often simple, easy and should generally be very reader-friendly no matter the topic. They serve as excellent ways to promote yourself at a fraction of any traditional advertising budget.
Writes Aggarwal: “Blogging can be an efficient way to promote, just like a hobby that takes few minutes of your time each day. Know your clients and let them have a peek at your personal side with blogs.” Trust us, this is a peek at your personal side you won’t be ashamed of…if you have the right blogger!
At MeloTel, our “Bloggers For Hire” initiative boasts a number of very talented writers. We ensure that each of our bloggers are able to write from the perspective of an authority figure in your industry. Their blogs help to bring about a positive image of your brand, helping for customers to be better acquainted with your company’s mission statements.
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"