We’re sure that we’re not the first to tell you about the wonders of blogging. And we’re sure that we won’t be the last. But over the past couple of entries, here on the MeloTel Blog, we’ve been going over the finer points of what makes blogging so great. Naturally, we encourage you to check out our “Bloggers For Hire” and consider having our talented team of writers blog for you.
Blogging works. And as we alluded to before, we’re not the only ones who know so. Darren Rowse of ProBlogger.net writes that blogging can be very useful as a marketing tool for your business. A form of social media in and of itself, blogging is a form of communication with an audience of your potential customers. Engage them. Encourage them. Excite them!
Rowse suggests a number of ways that you can do all of the above. The first of which is listening. And what does he mean by that? Read some blogs yourself and discover what the appropriate etiquette is to writing. At MeloTel, we believe in an easy-to-read, inviting-to-all approach is best.
The more people you can get involved in your “conversation”, the better. You don’t want to forget, however, that you want to target an audience that is made up of people who would be most interested in the products and services that you have to offer. So be sure to be focused.
Know What You Want To Achieve. Asks Rowse, “What objective of your business is your blog helping you to meet?” Blogging isn’t just a “thing to do”, he says, but instead it provides your business with an avenue to begin strengthening itself by growing its client base. You may have a diverse set of goals but they should all have a unified purpose.
Be Useful. “Good blogs meet needs,” insists Rowse. This is why, at MeloTel, we practice giving as much advice and friendly tips as we can in many of our own blogs. What’s a blog if it’s not helpful or enlightening? When writing our blogs, we often picture our readers saying or thinking “a ha” to communicate that they have learned something interesting. We hope they have!
Be Personal And Professional. Obviously, we tend to write our blogs in the first person. Remember, they are not press releases. Blogs provide your company with a voice. It’s the personal touch provided by your blogs that set them apart from other forms of communication coming from your business.
Sell, But Don’t Be “Salesy”. Naturally, your blog can promote what you do. Did we mention that we have “Bloggers For Hire”? But it’s important to make your blogs useful and informative in ways that don’t necessarily put out a “sell at all costs” vibe. The blog itself should work as a great ad for your business anyway!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"