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January 25, 2017

Why Is Blogging So Important To The Modern Day Business?

It can be hard to remember that the word “blog” was originally derived from the combination of two words: “web log”. To put it plainly, a blog is the logging of one’s thoughts on the internet. It’s an article that’s available for viewing specifically online. But, in today’s world, blogs are so much more than that. They’ve become integral parts of the marketing strategies of companies of all sizes worldwide.

How does a blog help for a company to market itself? You’re probably no stranger to the term “content marketing”. These days, people are lot less swayed by television commercials than they used to be. Don’t get us wrong, we’re certain that businesses that invest money in such expensive ads still reap the benefits of their wide-reaching abilities. However, marketing a business through direct communications with the public is a thing now – a big thing!

A blog is a company’s way of making personal connections with members of its target audience. Because blogs can range from opinion pieces to lists of tips and advice to takes on current events to information about products and services, they have the ability to communicate about a wide range of topics in a variety of ways. In other words, blogs become the voices of the companies they represent.

Blogs are a lot less formal than standard advertising. They’re generally written in conversational speech and provide greater personal insight into the “character” of a brand. Of course, blogs are also great marketing tools because they help for company websites to gain more hits in search engines. When companies post blogs about relevant topics that include relevant keywords, they are a lot more likely to be found in Google searches.

How are blogs important parts of social media? One of the reasons that blogs are such effective parts of modern-day marketing strategies is because of their ability to be spread so quickly. It can be argued that no one is unfamiliar with the likes of Facebook, Twitter and LinkedIn. These social media platforms are used on a daily basis by people all over the world to communicate what are often their innermost thoughts.

When businesses use social media, they too are able to communicate thoughts and engage in conversations. Experts agree that social media provide opportunities to be social – they aren’t meant as avenues for overt advertisements. Since blogs are meant to contain interesting and informative content, they work to get people talking. And when companies utilize their social media profiles to post links to their blogs, they get people clicking.

Naturally, the more visits to a website that a company gets, the more opportunity it has to convert visitors into paying customers. At MeloTel, our Bloggers & Creative Writers For Hire have many years under their belts writing blogs and engaging social media users for companies across North America. And we’re convinced that they can help you to enjoy greater success in growing the reach of your company.

For more information about how our team can begin blogging for your company, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

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Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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