At MeloTel, we pride ourselves on writing some of the internet’s most fascinating blogs. We’re not just talking about the ones that appear on the MeloTel website. We’re referring to the fact that our talented Bloggers & Creative Writers For Hire have dozens of clients across the continent who count on them to compose intriguing and informative blogs on a weekly and sometimes, daily basis.
That means that our team of bloggers has to be well-versed in a wide variety of industry types. Each blog is uniquely written to cater to the likes, needs and wants of the target audience of each respective client. The business types vary. And therefore, so do the writing styles for each blog.
No matter what type of business you own, your blog should be written in a style that is engaging and readable. But what style fits your company website the best? Here are MeloTel four favourite blog styles:
List type blogs have very-easy-to-recognize titles such as “5 Ways To Provide The Ultimate Customer Experience”. Before even giving the blog a read, the reader knows exactly what type of information to expect. The article will be broken down into easy-to-digest tidbits of information. List blogs are often advice pieces that tend to rank high in search engines due to their ability to be equally informative and readable.
Current event stories are bound to make their way into your blogs. And it’s a smart idea. This is because a lot of people Google information about the latest goings-on in the world. If you can relate a newsworthy current event to your business, it always makes for a good blog. Furthermore, if you feel your brand has a valuable perspective about a current event, it may be a good idea to share it. It’s bound to get some notice and potentially earn you some new fans.
It’s important to remember that your blog entries represent various pieces of your opinion. Your blog is your company’s “voice” – it’s a direct representation of your brand and its overall message. When you write a blog as a first-person narrative, it helps to give your business more of a personality. Revealing your expertise and experiences through earnest stories helps to endear your brand to your target audience because it makes people feel like they’re getting to know you.
While it isn’t recommended to inundate your readership with blatant advertising, there’s no harm in injecting some valuable information about your company’s products and services into your blog. Commercial blogs can also be composed in ways to show how there is a bigger picture than the products and services themselves. For example, “How An Original Logo Can Spark More Interest In Your Business” serves as an excellent advertisement for your graphic design business.
What style of blog do you think would best suit your company’s website? Give us a call and we’ll help you figure it out! For more information about how our Bloggers & Creative Writers For Hire can help you to have an excellent blog section on your company website, please don’t hesitate to contact us at 1-888-MELOTEL, using the Live Chat feature on our website or taking our New Blogging Client Questionnaire!