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June 19, 2017

What Blog Style Best Suits Your Company Website?

At MeloTel, we pride ourselves on writing some of the internet’s most fascinating blogs. We’re not just talking about the ones that appear on the MeloTel website. We’re referring to the fact that our talented Bloggers & Creative Writers For Hire have dozens of clients across the continent who count on them to compose intriguing and informative blogs on a weekly and sometimes, daily basis.

That means that our team of bloggers has to be well-versed in a wide variety of industry types. Each blog is uniquely written to cater to the likes, needs and wants of the target audience of each respective client. The business types vary. And therefore, so do the writing styles for each blog.

No matter what type of business you own, your blog should be written in a style that is engaging and readable. But what style fits your company website the best? Here are MeloTel four favourite blog styles:

1. Lists.

List type blogs have very-easy-to-recognize titles such as “5 Ways To Provide The Ultimate Customer Experience”. Before even giving the blog a read, the reader knows exactly what type of information to expect. The article will be broken down into easy-to-digest tidbits of information. List blogs are often advice pieces that tend to rank high in search engines due to their ability to be equally informative and readable.

2. News.

Current event stories are bound to make their way into your blogs. And it’s a smart idea. This is because a lot of people Google information about the latest goings-on in the world. If you can relate a newsworthy current event to your business, it always makes for a good blog. Furthermore, if you feel your brand has a valuable perspective about a current event, it may be a good idea to share it. It’s bound to get some notice and potentially earn you some new fans.

3. Anecdotes.

It’s important to remember that your blog entries represent various pieces of your opinion. Your blog is your company’s “voice” – it’s a direct representation of your brand and its overall message. When you write a blog as a first-person narrative, it helps to give your business more of a personality. Revealing your expertise and experiences through earnest stories helps to endear your brand to your target audience because it makes people feel like they’re getting to know you.

4. Commercials.

While it isn’t recommended to inundate your readership with blatant advertising, there’s no harm in injecting some valuable information about your company’s products and services into your blog. Commercial blogs can also be composed in ways to show how there is a bigger picture than the products and services themselves. For example, “How An Original Logo Can Spark More Interest In Your Business” serves as an excellent advertisement for your graphic design business.

What style of blog do you think would best suit your company’s website? Give us a call and we’ll help you figure it out! For more information about how our Bloggers & Creative Writers For Hire can help you to have an excellent blog section on your company website, please don’t hesitate to contact us at 1-888-MELOTEL, using the Live Chat feature on our website or taking our New Blogging Client Questionnaire!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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