Within the past decade, social media have taken over as the primary methods by which people communicate. At least, it certainly seems that way. The advent of such platforms as Facebook and Twitter allow people to quickly and easily interact with others who are clear across the globe. Social media have certainly found unique ways to connect people together. And they’ve definitely helped businesses to grow their customer bases in ways that were never before imagined.
If you’re a business owner and you’re yet to utilize social media accounts to promote your business, you’re definitely missing out. Social media engagement has become a huge part of the modern day advertising model for businesses of all sizes. At the very least, you should be posting valuable information to your social media accounts via blog links on a regular basis. It’s a surefire way to deliver more traffic to your site.
But how exactly should business owners engage their audiences through social media? It’s definitely important to remember the whole “social” aspect of social media. The platforms are not the ideal places to post overt advertisements. Interacting with others is the name of the game. On Facebook, this involves posting comments on the statuses of others, liking posts and sharing some of your favourite statuses.
On Twitter, it’s much the same. Liking, retweeting and responding to other tweets are excellent ways to grow your reach. With each form of engagement that you participate in, you create a link to your social media account which should contain a link to your company website. With each new visitor to your website, you increase your chances of transitioning a person into a paying customer.
How does social media engagement contribute to SEO? The more you engage with others on Facebook, Twitter and the business-oriented LinkedIn, the higher your company website can rank in search engines. As long as your posts contain links to your website (again, this is where blog posts come in handy), you will be persuading more website visits. Social media are proven to increase web traffic.
Your ability to engage with others also showcases how much of an expert you are in your field. These days, people like to know that the owners of the businesses they work with can be relied upon. To highlight your expertise, write blogs that offer tips, advice and other pertinent information related to your industry. Engaging others in this way is a form of content marketing that is growing more and more popular each day.
At MeloTel, we have Bloggers & Creative Writers For Hire who have many years of experience writing blogs for business owners all over North America. As part of their services, they also regularly create updates to our clients’ social media pages. This has helped to establish legitimacy and authority for the companies our team blogs for. It also encourages a growth in fans and followers for our clients.
For more information on how we can begin blogging and engaging with your target audience through social media for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"