Welcome to December! It’s certainly a special time of year. With the holidays fast approaching, businesses all over North America are gearing up to have strong ends to their years. An important month has started today for all businesses. And it’s an especially important day for their blogs. You see, it’s the first of the month. And that means that it’s time to create a new section in your blog archives!
When you regularly post blogs to your company website – like we do – they automatically get placed in categories that will help your readers to locate them months and years down the road. For example, your blogs can be tagged by their topics. But, they are also categorized by the dates when they are posted. Obviously, today’s blog would be placed in the December 2017 archive.
Believe it or not, it makes a big statement about the “freshness” of your website. Blogs are fantastic ways of communicating to an online audience that your business is not just functional, but innovative. Blogs provide helpful insight, useful product information and even whimsical tidbits that help to promote your company’s personality.
However, blogs also help to determine your company’s relevance. The more recently updated your blog is, the more relevant your company appears. To many a web user, this is a big deal. By having a December 2017 blog archive as early as the first of the month, it connotes that your brand is regularly active. It’s a trait that can encourage consumers to do business with you.
By contrast, a blog that isn’t updated regularly connotes that a business may not be doing so well. Outdated blogs suggest that the company doesn’t have much going on, isn’t interested in growing its customer base or is even potentially going out of business! Of course, none of the above may be true. But, in today’s internet-obsessed world, it’s the impression that a not-updated-often blog gives off.
As we reminded you in our last blog, MeloTel’s Bloggers & Creative Writers For Hire do a lot more than simply keep the MeloTel Blog fresh. Our team has been composing blogs, website copy, newsletters, press releases and many other writing projects for North American business owners for many years now. We’re proud to say that the team’s work has helped to grow the online presence of all of our clients!
It’s important not to underestimate the power of the internet. For most consumers, it’s the first place they go when wanting to learn about where to spend their money. When your company website is regularly updated with new blogs, it stands a much greater chance of being discovered in search engines. As we pointed out in our last blog, Google looks favourably upon sites that have new content regularly added to them.
For information about how we can get our Bloggers & Creative Writers For Hire writing for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!