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September 26, 2018

Being Accessible Is A Big Way To Boost Business

In our last blog, we stressed the importance of staying in touch with your customers. By doing so, you will establish and grow your customer relationships, helping you to discover their individual needs and wants. By getting to know your clients, you will be able to find ways to build brand loyalty. This leads to word-of-mouth promotion that inevitably garners you more customers.

It’s a cost-effective marketing strategy.

By having an easy-to-access nature, you will establish trust and credibility. Customers will feel confident that they can come to you for help. Your relationships with your clients create much better ways to market your brand than the various traditional marketing methods that exist. A television commercial, for example, is not only expensive, but it doesn’t do a whole lot to earn the trust of the members of your target audience.

On, Gentian Shero highlights the fact that staying in touch with your customers is a cost-effective marketing strategy. “If you have stayed in touch with all the clients you came in contact with, there is no need for expensive marketing and chances are that your business is flourishing,” he points out, “Staying in touch is absolutely vital, and the opportunities for this are endless.”

Getting feedback will help to better your brand.

Your reputation as an easy-to-get-in-touch-with business owner will do more than just keep your customers loyal. It will also help you to discover ways to become a better business owner. After all, who better than your customers to tell you how to make improvements? As Beth Benjamin and Carly Kontra explain on, when you speak to your customers, it’s important to remember that the conversations should be two-way dialogues that involve receiving feedback.

“You probably already collect feedback from customers—in surveys, online reviews, chat rooms, and on social media, for instance,” they note, “Responding to feedback can be even more important, especially when customers—and potential customers—see you taking action. When we compared satisfaction scores at more than 4,400 independently operated Best Western properties, the hotels that responded to 50 percent or more of their online reviews received social scores that were, on average, six percent higher than those of local competitors.”

Building trust is a key ingredient to generating sales.

At the end of the day, staying in touch leads to more sales. In today’s world, customers want more than just products and services from the businesses they support. This is a point we’ve made numerous times in the past. Consumers are looking for real connections. They want to trust the brands they support and they want to feel valued by those brands. When customers know they can depend on you, they will keep spending their money in your direction.

According to Shero, “the keep-in-touch strategy may be the most important marketing strategy you’ll ever use because it allows you to connect with potential clients many times before they feel comfortable hiring you or purchasing your products.”

With MeloTel’s cloud-hosted Commercial Phone Services, you can take advantage of the MeloTel Softphone app. It can be downloaded for free on your PC, Android and iPhone. It allows you to make and receive calls from anywhere in the world! It’s the perfect stay-in-touch tool for business owners who need great quality calling on the go.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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