In our last blog, we stressed the importance of staying in touch with your customers. By doing so, you will establish and grow your customer relationships, helping you to discover their individual needs and wants. By getting to know your clients, you will be able to find ways to build brand loyalty. This leads to word-of-mouth promotion that inevitably garners you more customers.
By having an easy-to-access nature, you will establish trust and credibility. Customers will feel confident that they can come to you for help. Your relationships with your clients create much better ways to market your brand than the various traditional marketing methods that exist. A television commercial, for example, is not only expensive, but it doesn’t do a whole lot to earn the trust of the members of your target audience.
On SheroCommerce.com, Gentian Shero highlights the fact that staying in touch with your customers is a cost-effective marketing strategy. “If you have stayed in touch with all the clients you came in contact with, there is no need for expensive marketing and chances are that your business is flourishing,” he points out, “Staying in touch is absolutely vital, and the opportunities for this are endless.”
Your reputation as an easy-to-get-in-touch-with business owner will do more than just keep your customers loyal. It will also help you to discover ways to become a better business owner. After all, who better than your customers to tell you how to make improvements? As Beth Benjamin and Carly Kontra explain on Forbes.com, when you speak to your customers, it’s important to remember that the conversations should be two-way dialogues that involve receiving feedback.
“You probably already collect feedback from customers—in surveys, online reviews, chat rooms, and on social media, for instance,” they note, “Responding to feedback can be even more important, especially when customers—and potential customers—see you taking action. When we compared satisfaction scores at more than 4,400 independently operated Best Western properties, the hotels that responded to 50 percent or more of their online reviews received social scores that were, on average, six percent higher than those of local competitors.”
At the end of the day, staying in touch leads to more sales. In today’s world, customers want more than just products and services from the businesses they support. This is a point we’ve made numerous times in the past. Consumers are looking for real connections. They want to trust the brands they support and they want to feel valued by those brands. When customers know they can depend on you, they will keep spending their money in your direction.
According to Shero, “the keep-in-touch strategy may be the most important marketing strategy you’ll ever use because it allows you to connect with potential clients many times before they feel comfortable hiring you or purchasing your products.”
With MeloTel’s cloud-hosted Commercial Phone Services, you can take advantage of the MeloTel Softphone app. It can be downloaded for free on your PC, Android and iPhone. It allows you to make and receive calls from anywhere in the world! It’s the perfect stay-in-touch tool for business owners who need great quality calling on the go.
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!