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October 14, 2011

Become Superior Through Social Media

At MeloTel, we’re pretty excited about the new blogging bundles we introduced last week because we know how much they can help your company. We are confident of this because of the success we have attained from blogging and taking part in social networking ourselves.

As we have mentioned in our blogs over the past couple of weeks, the success found in social networking has everything to do with the relationships you develop with your friends and followers. These days, it’s no longer just about selling a product or service. Instead, customers are more apt to consider their personal connections to a brand.

What that means is that they must have some attachment to the company they are supporting. Do you use your social networking profiles to communicate directly to people? Or are you only using them to advertise? Do you take into consideration the comments people leave for you? Or are you too busy to even read them?

Paying close attention and giving consideration to those who reach out to you is what will better help you to establish a strong and growing customer base. This is why the blogging bundles offered by MeloTel include both regular blogs and updates to your social media profiles. We understand that your busy schedule may not permit you the time to do all of this yourself.

However, that doesn’t mean it isn’t important to keep your profiles regularly updated. On, Steve Schlagel writes that “social networking marketing is the new normal for small business marketing strategies. Why? It helps you engage customers and partners: past, present, and future.”

Social media, he continues, should be used for more than a simple “meet-and-greet”. Your Facebook and Twitter pages, for example, help you to establish your business identity online. They let your customers know where to find you and what they will find at your place of business.

Your pages should also help you “announce and inform”, says Schlagel. They are great ways to give your customers insight on your products, services and the direction of your company. Social networking also helps you to ask for referrals and can help you build alliances with other businesses.

Writes Schlagel: “The ‘trick’ is to work the social media site in such a way that the readers feel that they are part of a virtual process that gives and takes, talks and listens, advises and consents. Link prior contacts with new online contacts, and you can easily expand your ability to get introductions to key players in any industry.”

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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