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May 4, 2018

The Beauty Of Blogging: A Brilliant Business Booster

In our last blog, we revisited the importance of regularly adding new content to your company website. We stressed the importance of blogging, pointing out the fact that businesses that add at least one new blog per week to their websites guarantee their site’s visitors that they won’t go a week without new content. The importance of staying fresh couldn’t be more important in today’s world.

To reiterate another point we made, Google is prone to giving higher rankings to websites that regularly post new content. But let’s take a look at it from the web user’s perspective. Most visitors to your site are there to have their problems solved. Your blogs have the unique ability to answer questions that your site’s visitors may not even knew they had.

Your blog can serve as an excellent customer service tool.

By answering questions had by curious would-be consumers, your blog will stand out as a voice of expertise in your field. In other words, a blog makes you look good! It represents your brand as a valuable (and free) information source. The objective of most blogs is to intrigue readers enough to want to learn more from you. As a result, they will either continue to visit the site or contact you directly – which is your main objective!

Blogs are meant to be direct forms of communication with your target audience. As a result, writing styles may range from being light-hearted and conversational to strictly informative and professional. It all depends on the “voice” what you want to have represent your brand. Good blogs also incorporate a mix of topics and writing styles to help generate increased readership.

This is why our New Blogging Client Questionnaire (hint, hint: take a few moments to fill it out if you haven’t already!) asks our prospective clients to check off the various types of blog posts they’d like to see included as part of their blog sections.

Blogs can be written in a variety of styles.

Examples of blog types include “Lists” which are broken down, easy-to-digest tips and advice pieces (eg. “5 Ways To Provide The Ultimate Customer Experience”). We also offer “News” blogs which offer timely takes on current event stories that may be relevant to your industry. Such blogs may or may not incorporate quotes from reputable news sources.

“Anecdotes” are the type of blogs that are written as first-person narratives that reveal the personal experiences of the writer. And, of course, there are “Commercial” blogs which are brand-specific product and service-focused advertisements.

For many years now, MeloTel’s Bloggers & Creative Writers For Hire have been composing a myriad of blogs for businesses of all types throughout North America. The content composed has been helping company websites to regularly increase their traffic. Our copy is readable, engaging and optimized to get you more hits in search engines.

Get us blogging for you today!

For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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