At MeloTel, we often discuss “branding” as very important element of business success. We have long believed that a company’s brand is represented by what people think about the business. To be reliable, trustworthy and of a high standard of quality are important traits that MeloTel works to affirm about itself in the minds of its clients.
Of course, branding also has a lot to do with how customers know you. Your company name and logo play a huge role in having consumers recall your brand when considering spending money on the products and services you offer. Research In Motion, or RIM, has become quite popular among smartphone users who are part of what some refer to as the “BlackBerry World”.
Being part of this “world”, you see, is to be on “BBM” – the acronym for BlackBerry Messenger. This feature, as many of you know, is an instant messaging system that is used among BlackBerry users who have shared their unique barcodes with each other. These days, the term “BBM” has become a verb synonymous with messaging someone.
However, as Reuters reported this week, RIM may actually have to change the name of the BBM messaging system. According to the report, BBM Canada, has filed a suit against RIM in Federal Court over the rights to use the acronym. But who or what is “BBM Canada”, you ask?
Reuters explains that the Bureau of Broadcast Measurement measures radio and television audience data. It was established in 1944 but changed its name to BBM in the 1960s and then to BBM Canada in the 1990s. It is owned by a group of broadcasters and advertisers and has an annual revenue of about $50 million.
Jim MacLeod is the company’s chief executive. Reuters writes that McLeod wants RIM – a $5 billion a year business – to stop using the BBM moniker, but would consider changing his own company’s name, for a price. Said McLeod: “We have to be practical, they operate worldwide, we don’t. But we’re not prepared to just walk from our name.”
RIM, however, plans on keeping the name “BBM”, without paying McLeod’s company a penny. In an emailed statement, RIM responded: “We believe that BBM Canada is attempting to obtain trademark protection for the BBM acronym that is well beyond the narrow range of the services it provides and well beyond the scope of rights afforded by Canadian trademark law.”
It seems hard to imagine calling the widely-popular messaging system offered by RIM anything other than “BBM”. Time will tell, however, if the Waterloo, Ontario-based company will be forced to go through a name change, thus re-imaging its brand. The case is set to go to trial in February.
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"