When have you ever heard the term “same old, same old” being used in a positive way? The phrase is generally uttered to describe the mundane. So when it comes to your business, “same old, same old” is one of the last things you want people to say when describing it. It’s a must that you’re always working to generate good impressions of your business. And, in 2017, that starts with your company website!
As we’ve pointed out in numerous blogs of past, your website is where the vast majority of today’s consumers are going to discover you. It’s hard to find anyone who doesn’t jump online in order to research products and services that interest them. If you intend on growing your customer base, you’ll want to impress those curious online users by having a website that is regularly updated.
It goes back to not giving anyone the impression that your business only offers the “same old, same old”. If something new is happening at your place of business, it should be updated on your site. In-store events, seasonal sales, special discount offers, contests – each and every one of these occurrences should be vibrantly advertised on your website.
You have to consider the impression that your company gives off when its website is not regularly updated. In today’s world, it’s practically the equivalent of hanging a “closed” sign in your store’s front window. Many online users assume that when a website has nothing new to offer after a few days, that the business itself has nothing new to offer – ever!
Bad impressions are especially rampant when the blog section hasn’t been updated in a while. Many web users go straight to the blog sections when they visit company websites. If the latest blog was posted in February of 2016, visitors are likely to locate other websites in order to find the businesses that they assume are still operating successfully.
Of course, companies that are fully operational may have websites with outdated blogs. But, again, the impression given is that the company has nothing new to offer. This can lead many a potential customer to assume that the company is even out of business. A strong company website that continually generates business is one that has its content regularly updated.
In addition to new blogs, the site should have updated photos, new product information and timely announcements. It’s important to remember that you can only make a good first impression once. When someone visits your website for the first time, he/she is bound to make a decision about whether or not to support your company based on how good the website looks.
Does it have a sleek and professional design? Are the colours eye-catching? It is organized and easy to navigate? Is it mobile friendly? Is the blog section fresh? These are just a few of the main questions that online users will be asking when they see your site for the first time. Ensuring that the answers are all in the positive will go a long way in ensuring that your business continues to attract new customers.
For information about how MeloTel’s Website Maintenance Services and Bloggers & Creative Writers For Hire can help you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"