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February 10, 2012

Advertising Strategies That Make Sense

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In our last blog, we took a look at a SmallFuel.com article by Mason Hipp outlining a list of advertising ideas for small business owners. In it, he explains that you don’t have to spend a big budget to get results. Instead, putting your efforts towards targeting members of your community personally will do the trick. There, of course, a number of ways to do that.

Write an article for a newspaper or magazine. Taking out an ad in a newspaper is generally very costly. But if you are able to write an article that is relevant to your industry and submit it for publication, you will end up getting yourself more space in a newspaper than your ad would have given you.

MeloTel President, John Meloche found this to be the case this past holiday season when he had his online shopping article printed in The National Post. (Perhaps we’ve already mentioned that a time or two.) Of course, reminds Hipp, it’s important that your article is of value to your customers, and not just a simple advertisement.

Host a networking event at your business. Last blog, we mentioned that it pays dividends to attend community events. But why not throw one yourself? As Hipp writes, “Hosting an event is a quick way to introduce your company to 50 or more people without paying a dime.” So why not get started on those invitations today?

Start a blog and use the power of social media. Now where have we heard this piece of advice before? In fact, it seems nearly impossible to look up any list of advertising advice and not read that business owners should write blogs and post regularly on social networking websites.

If you haven’t set up a Facebook and Twitter account yet, you are quite simply not up with the times. But don’t take our word for it. Just ask the millions and millions of users of these sites who visit them each and every day. Each site profile is free to set up and easy to manage. And, of course, they are great ways of making new connections quickly.

Partner with another business. Why not combine your resources with like-minded individuals? And although Hipp recommends that you partner up with those who share your same target market, they don’t necessarily have to even be part of your industry.

The “scratch my back and I’ll scratch yours” mentality also costs you nothing, and is bound to send more customers your way. As Hipp points out, this strategy allows you to “split marketing costs, and give referrals back and forth.” You see? You don’t have to spend Super Bowl-sized bucks to boost your business!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

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Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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