Customers place a lot of value on the relationships they have with the companies they do business with. It may not always seem like it. After all, it’s not like people just sit there and think about all of their favourite companies on a regular basis. But, certainly there are particular companies that come to mind when people are in need of particular items and/or services.
What most inspires a person to select one company over the other when in need of its products and/or services? At MeloTel, we’ve long understood that it’s the way that companies make customers feel. Take the return process, for example. Some company owners may underestimate the importance of allowing customers to make returns enjoyable experiences. Perhaps, it’s because they place too much focus on the supposed loss of revenue due to the returns.
Business owners who allow customers ease in returning items, however, are often met with sincere forms of appreciation. Making customers feel welcomed, even when they’re making the opposite of a purchase, is something that they’ll remember. When people feel valued and appreciated by businesses, they not only continue to support those brands, but they recommend them to others.
How important is word-of-mouth promotion? Arguably (although we can’t imagine who’d argue with it), there is nothing more important to businesses than word-of-mouth promotion – no matter the industry. A recommendation from a happy customer is as good as it gets. People receive referrals as genuine because they know that they aren’t paid advertisements. A happy customer is a company’s best advertising source.
The way to increase word-of-mouth promotion, if we haven’t yet made it clear, is to offer your customers experiences that they won’t soon forget. To reiterate, a focus on the relationships over the insistence upon generating revenue, will help to develop senses of loyalty that will benefit your company for many years to come. And there are various ways to inspire customers to remain loyal.
What is the best way to foster a loyal customer base? At MeloTel, we strongly believe that accessibility goes a long way in growing and maintaining a loyal customer base. To be specific, we’re talking about the simple act of being there when your customers need you. Allow us to underline an earlier made point – it’s all about your relationships with your customers. And all good relationships are built on trust.
When your customers are able to trust that you’ll be available to answer their questions and solve their problems, you will have done your business a great service. You will have gained trust that will serve to keep your customers coming back to you every time they are in need of the help that your company provides. Simply being accessible can significantly set your brand apart from its competition.
How can you make yourself more accessible? MeloTel’s amazing Single Number Reach service enables you to forward your business number to up to five different devices of your choice. That way, you’ll never miss another important call again! No matter where you may be, you’ll be able to conduct business just as you would if you were in your office. Single Number Reach makes even the busiest of business owners accessible to his/her customer base.
And, in case it wasn’t already obvious, this will go a long way in boosting customer satisfaction and growing your customer base! For more information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
