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December 11, 2013

5 Ways To Keep Customers Post-Holidays


Happy customers with trolley pointing-isolated in whiteWith the holiday shopping season well underway, your business is likely getting more opportunities than ever to meet new customers. It’s important that you take advantage of these opportunities to develop strong relationships with people who may end up being supporters of your brand for a long time. It should never be assumed that you automatically have someone’s repeat business. You’ve got to work for it.

At MeloTel, we consistently work towards growing the relationships that we have with our clients. It’s important to us that they are kept happy. We not only want them to enjoy our products and services, but we want them to enjoy the experience of doing business with MeloTel. There are numerous ways that this can be accomplished. So in the interest of practicing what we preach, we figured that in today’s blog, we’ll share our ideas on how you can keep your customers well after the holidays.

Service With A Smile. It sounds so simple. It sounds so obvious. But during the holiday shopping rush, it can be easy to get frustrated. We’ve all probably already run into sales associates who are a little short-tempered and flustered with the amount of customers asking them questions. Try not to be one of them. This holiday season provides you with the perfect time to show that your brand is a cut above the rest.

Make Good On Your Promises. If you’ve advertised something at a special discount and it is out of stock by the time your customers come into your store, offer them rain checks. You should be doing all you can to ensure that your inventory is well stocked for the holidays. Once the holidays are done, customers won’t likely be rushing back into your store for the same items. Make them happy now or they won’t be back at all.

Provide Incentives To Come Back. Encourage your customers to sign up for a contest and offer prizes that will be won before Christmas and after New Year’s. The objective, of course, is to get them revisiting you over and over again. This concept also provides you with the opportunity to gather contact information that you can use to create your emailing lists.

Offer Exclusive Benefits. Speaking of that emailing list, it’s a great way to build a strong following for your brand. When people sign up for a contest and provide their contact information, they should be rewarded. This doesn’t mean bombarding them with spam. It means offering them exclusive discounts and giving them the first opportunities to take advantage of them. Let your list know they are part of an “exclusive club”.

Make Your Policies Clear. Many customers get frustrated when they take a look at their receipts post-purchase only to discover that it was a final sale. It’s important that you make your return policies crystal clear. This is especially important during the holidays when so many purchases get returned. This would also be in your best interests as you will want people back in your store in the new year.

At MeloTel, we’d love to have your business in the new year. We are offering new and inventive ways to boost your business, in hopes that will continue to help us boost our own. Let’s work together to make that happen! In our last blog, we launched a new initiative to do more blogging and social media posting for our clients. For more information, call us at 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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