The Most Reliable & Trusted
VOIP Service Provider
in Canada
December 13, 2017

5 Ways To Boost Traffic To Your Company Website During The Holidays

Here we are, smack dab in the middle of the busy holiday shopping season! Stores all across North America are enjoying heavier foot traffic than normal. And, naturally, that translates into much higher sales. Now, this isn’t just a busy month for brick-and-mortar stores. Online shopping is at an all-time high as well. In fact, online shopping sales numbers grow exponentially each and every holiday season. Are you taking advantage?

What can you do to boost traffic to your company website during the holidays? Here are five ideas:

1. Change the graphics to make them more festive.

Last week, we blogged about some of the important elements of a company website during the holiday season. Among them was holiday imagery. Decorating your site is no different than decorating your physical place of business – it’s practically a must at this time of year. Even small and subtle changes, like the presence of virtual snowfall, can endear online shoppers to your site. With that said, it’s important to accompany holiday imagery with special holiday deals.

2. Highlight your holiday deals.

Branching off of that last point, the following must be said: What’s online holiday imagery without accompanying holiday specials? Especially at this time of year, consumers look for bargains. With so many different brands advertising their items at discount prices, it’s important to remember that keeping up with your competition involves a little price matching. To increase visitors to your company website this holiday season, be sure to advertise the fact that you have discounted prices on your highly sought-after items.

3. Go heavy on social media.

What is the best way to advertise the fact that you have discounted prices on your highly sought-after items? Facebook, Twitter & LinkedIn – these social media platforms are hugely popular and are only getting more popular with each passing day. Using them is free, so it only makes sense to update your accounts regularly with news about the various goings-on of your business. Be sure to incorporate links to your website in all of your social media posts.

4. Send out regular newsletters.

At MeloTel, we email a new newsletter each week. It’s important to us to constantly keep both our clients and members of our target audience in the loop about how our company can help them. Again, incorporating links to your company website comes in very handy here. Give your customer base easy pathways to your site so that they don’t have type in your domain name themselves. Especially if you have particular product pages you wish to promote, include links to those pages in your newsletters.

5. Invest in an e-commerce solution.

What’s better than increasing traffic to your website? Increasing sales through your website! If you’ve yet to invest in an e-commerce solution, there’s arguably no better time than now. Not only is online shopping helping North American businesses to rake in the dough during the busy holiday shopping season, e-commerce helps companies to grow their sales all year long!

Do you need some help keeping your company website updated? Contact MeloTel today and ask us about our Website Maintenance Services. Please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

0 Comment
Leave A Comment

Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

Request Information

Connect With Us