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June 8, 2015

5 Ways That Blogs Help Your Brand To Build An Audience

We love blogging, here at MeloTel. Can you tell? A minimum of three new blogs per week are posted to our website. In addition, links to those blogs are always posted to our Facebook and Twitter profiles. Utilizing social media to get the word out about our business is an integral part of our advertising strategy. And why wouldn’t it be? Social media platforms of all kinds are the most popular ways to communicate these days.

Are you taking advantage of them? As mentioned, we love to blog. But, as you may be aware, we don’t just blog for ourselves. For many years now, MeloTel’s Bloggers & Creative Writers For Hire have been providing Canadian business owners with new and exciting content for their websites. Garnering a lot more attention via increased website traffic, these blogs are today’s most effective way to build buzz for your brand online.

Here are five ways that blogs help your brand to build an audience:

1. They attract more clients to your business. Websites that don’t update regularly don’t get visited very much. Consider the fact that the internet itself is a pretty competitive market. There are tons of websites to visit and a bunch of social media posts to like and comment on. Without putting your company website into the mix, it is bound to get overlooked. Regularly updated blogs can help to produce a regular stream of leads to your website.

2. They encourage feedback about your brand. One important objective of a blog is to elicit a response. Blogs can be about anything you like. Especially when you’re discussing topics that are relevant in your industry, your blog posts can work wonders in the world of starting conversations between yourself and your readers. Many blogs offer readers the option of posting comments, much the same way that social media encourages.

3. They establish you as an expert. This is a point that we’ve highlighted in the past. In today’s business world, customers gain value from much more than the products and services that you offer. People like to know that they are doing business with reputable sources. Your blog helps to establish you as someone with a lot of knowledge in your field. They help to build trust and loyalty from those who are seeking assistance from a member of your industry.

4. They help to sell your products. For most business owners, this is pretty much the bottom line, isn’t it? At the end of the day, all entrepreneurs wish to increase sales. Blogs are not generally meant to be direct advertisements for your products. But that’s what they end up doing in the long run. A well-written blog puts out a favourable impression of the company it represents. The more people that visit the website it is on, the more likely they are to look into what’s for sale.

5. They help to give your brand a personality. Your objective isn’t simply to get people to like what you have to sell. You should also want them to like you. Blogs help to provide your company with a “voice”. Being relatable and people-focused allows your company to establish rapports that don’t generally come with working with larger corporations. A good blog is one that endears readers to the brand it represents.

As mentioned, MeloTel’s Bloggers & Creative Writers For Hire have been helping Canadian business owners attract new clients for years. If you don’t have time to write blogs yourself – and most busy business owners don’t – our staff of creative writers will make the perfect choice for your blogging needs. They’ve been known to write on a variety of topics and are sure to take on the challenge of writing your blog in a way that will make you happy.

For more information, give us a call at 1-888-MELOTEL!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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