The Most Reliable & Trusted
VOIP Service Provider
in Canada
September 28, 2016

5 Things To Consider Before Beginning Your Blog

MeloTel is excited to offer North American business owners the opportunity to significantly grow their customer bases through content marketing. For many years, our Bloggers & Creative Writers For Hire have been composing thought-provoking blogs for a wide variety of industry professionals. These blogs have helped to develop their websites into regularly-visited hubs for information that often transition website visitors into paying customers.

Do you have a regularly-updated blog on your website? If not, there’s no better time to start than right away! At MeloTel, our blogging staff is made up of articulate and crafty writers who know how to captivate readers. However, their blogs are only as strong as the direction given to them by our clients. So, with that, it’s important that we point out your role in developing strong blog content for your company website.

Here are five things to consider before beginning your blog:

1. Who is your target audience? It’s important that your blogs have a “voice” that speaks to particular types of people. Naturally, those people should be the types who are most likely to support your brand. Who is it that you want your blogs to communicate with? What types of individuals predominantly make up your customer base? Establishing your audience is one of the first steps to crafting the perfect blogs.

2. What topics will your blog cover? Blog topics can cover just about anything you want. However, it’s wise to keep them focused so that they all relate back to what your company has to offer. Many business owners like to have their blogs centre on current events, tackling modern-day issues that are related to their industries. Others prefer for their blogs to be written as advice columns that can provide timeless information. What do you prefer?

3. What “voice” do you want your blog to have? Earlier, we referred to the fact that blogs represent the “voice” of your company. They are direct forms of communication with your target audience. So, quite often, it’s a good idea that they are written in similar ways to how you speak with your customers. For some businesses, it’s appropriate to have a voice that is casual, friendly and humorous. For others, it’s best to keep things professional and product-focused.

4. How many blogs do you want posted per week? Frequency is one of the most important ingredients to a successful blog. The more content that is updated on your site, the more reasons you give readers to keep coming back to it. Ideally, a company website should update its blog section at least two or three times a week. Some businesses prefer to blog daily, while others prefer to blog weekly. It’s an important factor to consider.

5. Will you utilize social media to plug your blog? At MeloTel, we highly recommend this. Especially if you’re just starting your blog, you’ll want to quickly grow its audience by tweeting and posting links to your latest entries. Each MeloTel blog has a link posted to our company’s Twitter, Facebook and LinkedIn accounts. Naturally, it helps to spread the word about our blog while encouraging other social media users to visit our website.

For more information about how to get MeloTel’s Bloggers & Creative Writers For Hire blogging for your company website, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

0 Comment
Leave A Comment

Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

Request Information

Connect With Us