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April 17, 2017

5 Steps To Making Your Company More Customer-Focused

Last week, we posted a blog detailing the importance of brand storytelling. The blog wasn’t just covering the fact that our Bloggers & Creative Writers For Hire have added Creative Writing Services to their list of offerings. The blog post highlighted the need for business owners to be able to distinguish their brands from all of their competitors. In addition to posting your brand story on your website, the way to differentiate your business from others comes by way of the relationships you develop with your customers.

The bottom line is that it’s important to be customer-focused! Consumers know that they have options. And the businesses that put efforts into making customers feel special are the ones that continually grow their customer bases. How focused are you in placing your customers first? If you’re looking to grow your customer base, you’ll need to follow a few important steps.

Here are five:

1. Discover what makes your customers tick.

This will involve the simple task of asking some probing questions. Sometimes, being as blunt as asking “What can we do to better suit your needs?” will provide you with the clearest path to understanding your customers better. Collect data through methods such as online surveys and social media comments to ensure that you are offering your customer base both the products and customer service that truly makes them happy.

2. Be accessible.

We’ve mentioned, in many blogs of past, the importance of being accessible to your customers. Remember that we live in a world where people get things quickly. Anyone can Google information and receive what they’re looking for within seconds. Are they able to get a hold of you just as easily? It certainly helps to both maintain and grow your customer base if you’re someone who both answers phone calls and returns messages expeditiously.

3. Stick to your word.

There are few things worse than being lied to. And this counts double for customers. If you make a promise, keep it! Customers aren’t always quick to forgive when they feel that they’ve been mislead. Meet your deadlines, stay true to your pricing and show up at your appointments and meetings. Breaking promises is a guaranteed way to damage your company’s reputation.

4. Be appreciative.

The words “thank you” go a long way. To reiterate an earlier-made point, all consumers know that they have options. So when they choose a company, and that company expresses their gratitude, it makes customers feel that they’ve made the right choice. It’s such a simple gesture to say “thank you”. But taking things a step further by offering random freebies or even acknowledging customers publicly via social media will help you to develop a very loyal fan base.

5. Offer your customers rewards.

As we just mentioned, it certainly can’t hurt when you take things a step further in the “thank you” department. Provide exclusive discounts, host in-store events, run contests and create a referral program – these are all ways to show your customers that supporting your business means regular benefits for them. Giving something back to your clients is a great way to encourage them to keep coming back to you!

At MeloTel, we do the best we can to be a customer-focused company. For proof, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website. Be sure to ask us how you can save money by making the switch to our cloud-hosted Commercial Phone Services and how the Single Number Reach feature can help you to never miss another important call!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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