In our last blog, we revisited the very topic of blogging and outlined a few ways that it can boost your business. It goes without saying that having a company website is important. But it needs to be underlined that having a regularly updated website is the way for it to generate legitimate business for your company. There are certainly many benefits to having a blog. So, if you don’t have one on your company website, you should consider the reasons to start it up.
Here are five:
1. It communicates the personality of your brand. These days, consumers aren’t just interested in products and services. They are interested in the cultures of the businesses they support. For example, if your company is environmentally friendly, it will endear itself to like-minded individuals. There are those, of course, who will pay extra for products without harmful chemicals in it. A blog helps to communicate to the public the values of your brand.
2. It serves as a great customer service tool. Many blogs are often used as sources of information about a brand’s products and services. Potential customers can come to your site looking for information, find your blog, and discover the benefits of working with your business. Even if your readers don’t immediately become customers, they will take interest in your site for the useful information it provides.
3. It serves as a great lead generator. To reiterate a point from our last blog, a regularly updated website encourages return visits. The more visits you get, the more chances you receive to welcome new customers to your customer base. Naturally, your site should make it easy for people to find ways to contact you directly. And the best blogs generally incorporate calls-to-action that include your contact information.
4. It will help you rank higher in search engines. Our last blog also highlighted the fact that regular blogging can assist your website in getting more respect from Google. If you’re interested in having your site pop up in searches that are related to your industry (and who wouldn’t want that?), you’ll want to have a newly updated blog on your website on a regular basis.
5. It will showcase your expertise. Trust is and always has been an important element of any relationship. When you place new blogs on your website, it helps to demonstrate how much you know about your field of work. People like working with experts. It helps them to trust that the products and services being provides are of high value. Your blog gives you the opportunity to show off your skill set, knowledge and experience.
MeloTel’s our team of Bloggers & Creative Writers For Hire have an excellent handle on how to make your website more inviting, informative and reputable. If you’re looking to grow your visibility in search engines and welcome more visitors who can be converted into customers, adding a blog section to your website is certainly the way to go.
For more information about how our bloggers can begin blogging for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"