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November 9, 2015

5 Reasons To Regularly Update Your Company Website

Recently, MeloTel contacted many of its clients to remind them of the benefits that come along with regular blogging. As we highlighted in a couple of blogs last week, blogging works wonders for company websites. Among the benefits are the facts that they increase search engine optimization and make your company more of a reputable source of information. All in all, a regularly-updated blog increases traffic to your site.

And what happens when you have more people visiting your website? You get more opportunities to convert them into paying customers! It’s important to think of your website in a similar way you would your company’s physical location. It’s always wise to keep up appearances. The same way regular maintenance is necessary around your office or storefront is the way you should be sprucing up your site.

Here are five reasons to regularly update your company website:

1. It’s an excellent security measure. Unfortunately, our extremely tech-savvy world is home to many a hacker. Many websites get hacked without notice because their owners aren’t doing their due diligence in keeping up with it. As well, it’s important to be mindful of website coding among other properties so that only you or your web designer can have access to the channels that allow for updates to be made.

2. It will increase SEO. As we pointed out earlier, a regularly updated website boosts your chances of having it picked up in search engines more often. With important keywords being the norm on your site, you’ll be given more opportunities for curious web browsers to locate it via Google. The popular search engine is known for locating fresh and relevant content. A stale and stagnant site with no changes isn’t bound to get noticed very much.

3. It creates more interest on social media. Firstly, the more you update your site, the more messages you can post via your social media channels to encourage people to check it out. Secondly, cool sites get people talking. If you have information on your site that is highly sought-after, people are bound to post links to it on their own social media profiles. It’s how social media works. Whatever gets people talking will get spread around quickly.

4. It keeps your company relevant. Website content is not the only thing that needs to be updated on a regular basis. Consider the fact that there are advances in web design all the time. You’ll want the look of your site to reflect the changes that are happening with the business itself. Also, updating your site so that it is mobile-friendly is especially important these days. A large number of internet users surf the net on their smartphones. You don’t want them to bypass your site.

5. It keeps open the lines of communication. Believe it or not, many consumers associate action (or lack thereof) on your website with your visibility in the marketplace. In other words, if your website goes unchanged for too long a time, it gives people the impression that nothing is happening with your business. Even worse, it can look like your company has gone out of business! A website kept fresh is one that gets people to contact the company it represents.

If you’re a business owner who would like to take advantage of all the above mentioned benefits, then MeloTel’s Website Maintenance Services are for you! Our monthly webmaster plans are perfect for the individual or small business that has a small number of sites in their network, and that can benefit from about two to fifteen hours of work each month. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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