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March 21, 2014

5 Reasons To Get A “Fresh” Company Logo

Logo business.It’s important to keep your business “fresh”. In our last blog, we discussed the many reasons why your website should reflect your brand’s ability to keep up with the times and keep your customer base excited. There are, of course, numerous ways that you can communicate that your company is on the ball and ahead of the curve. And a new business logo is one of them!

Companies change their logos all the time. Not too often as to confuse their audiences, of course, but enough that their target market is aware that they are remaining innovative and cutting edge. A lot can be communicated by a new business logo. The whole concept of keeping “fresh” is perhaps best highlighted by a new logo. Is it time to change your company logo? Today’s blog will provide a few reasons that you should.

Ugly old logo. Some company owners don’t put a whole lot of thought into their business logos when they’re first starting out. In some cases, they didn’t quite have the funding to hire a professional graphic designer to do the job. The end result is often an ugly, boring or poorly-crafted logo that doesn’t do a whole lot to stir up business. This may just be the most obvious reason to change it.

Company name change. Perhaps, one of the more obvious reasons to change your company logo is the fact that you’ve gone through a name change. Numerous businesses decide to rebrand themselves with new names and therefore, a new logo is pretty much mandatory. Maybe the meaning of your company’s name has changed, or it simply doesn’t resonate with younger consumers. In this case, change is necessary.

Building your fan base. Professional sports teams do it all the time. Of course, it’s mainly to sell new branded merchandise. But the idea almost always goes over with fans. In the case of your company, maybe you’re looking to open it up to a new group of people. Perhaps you’re looking to take your company in an entirely new direction. Shedding your old identity for a new one can really help boost interest in your business.

Company evolution. Is your business completely different than when it started? Perhaps you’ve evolved over the years and now the expertise you’ve gained puts you in a higher class of business ownership? Have you branched out into new markets? Have you introduced new product lines you once never thought possible? MeloTel can relate to that! All good reasons for a logo change.

Unification of brands. Have you recently acquired a new business or joined forces with another company? A merger between two brands is an excellent reason to begin anew. Perhaps your new logo should represent a combination of the two old logos used to represent each company. Then again, maybe a brand new design altogether is required to take your new organization into the future.

No matter how big or small your job may be, MeloTel’s Business Logo Design team is guaranteed to create an ideal new design for your company logo. There are several cost-conscious packages to choose from. And all designs made by our professional and experienced designers are 100% unique. Call us up at 1-888-MELOTEL and let’s discuss getting your company the perfect new logo!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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