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August 8, 2014

5 Keys To A Top-Notch Company Website

In our last blog, we detailed various traits that a company must possess if it wishes to be recognized as a top-notch over-the-phone customer service provider. We began our last blog, however, mentioning that we live in a digital world where people love using the internet. And, as we’ve mentioned in a number of older blogs, your company’s online presence needs to be a strong one in order to be considered a viable option in today’s business world.

The last thing you want is to lose customers because you either a) have a poor-looking and poor-functioning website or b) you don’t have a company website at all! Regardless of what your current issues may be with your company website (if you have one), MeloTel can help you! Our fantastic Web Design Services team can create the perfect looking and functioning website for your business.

As well our Affordable Website Maintenance Plans can ensure that your site is kept well updated, giving your company the best possible chances to attract new customers online. But before we get started, it’s important that you know about some of the key elements that will make your website great. In today’s blog, we’ll review five ways to ensure that your company website is top-notch.

1. Make sure that it is useful. One thing that you should want all of your customers to say to others when speaking about your business is “you can go to their website for that”. In other words, your company site should not just provide your customers with relevant information about your products and services, your business hours and location and how to contact you. You may also want your website to enable your clients to make purchases directly.

2. Make sure that it is secure. If you’re going to allow your customers to make purchases directly from your website, it pays to guarantee their security. Ask MeloTel about how to obtain a premium SSL certificate that will allow you to encrypt communications between you and your clients. Information such as credit card numbers are often subject to identity theft and your SSL certificate will help to put to rest any fears your customers may have that this will occur.

3. Make sure that it is user friendly. Have you ever been to a website that looks too busy to understand how to navigate through it? You’ll want your website to be easy to use. Ensure that it is clear where visitors can click to get the information that they want. A sleek design will make things easy on those visiting your site. One that looks too confusing is bound to send customers away, never to return again.

4. Make sure that it integrates social media. Your website should provide easy-to-find direct links to your social media pages. If you have accounts with Twitter, Facebook, YouTube, Instagram, Tumblr, Pinterest, Google+, LinkedIn or Foursquare, your customers should know how to locate them as soon as they visit your site. Remember that being active on social media is an essential part of growing your business these days.

5. Make sure that it is mobile compatible. Remember that most people go online using their smart phones and tablets. Is your website capable of being browsed on such wireless devices? Quite often, people research businesses on their phones and visit them soon after they’ve located the ones that interest them the most. A quick Google search is all it takes for customers to make their decisions. Be sure that you can be found!

For more information on MeloTel’s Web Design Services and Affordable Website Maintenacnce Plans, please call 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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