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September 15, 2016

5 Key Components To A Strong Business Website

No matter the size of your business, it is imperative that it has a strong online presence. This wouldn’t be the first time we’ve mentioned this. And it certainly won’t be the last. It should go without saying that we live in a very technology-loving world where people are constantly on their smartphones, laptops and tablets connecting with other people across the planet. Not having a strong online presence, therefore, is no different than not existing at all!

But how do you know if your business website is up to snuff? Simply having a website doesn’t necessarily indicate that you have a strong online presence. There are a number of components that your website needs in order for it to be considered an excellent representation of your brand. In today’s blog, we’ll explore some of those key components in an effort to determine just how strong your online presence really is.

Here are five:

1. An easy-to-remember and easy-to-spell domain name. It all begins with the name of the website itself. For MeloTel, choosing a domain name was easy. If you can make your domain name the name of your business, you can be assured that it will be both easy to remember and easy to spell. But what about those businesses with long names? It’s generally advisable to choose a domain name that is concise, relevant and won’t soon be forgotten.

2. An easy-to-navigate layout. You may have noticed that, with these first two points, ease and convenience are big factors. Remember that online users have other online options that they can jump to within seconds. When they visit your site, they’ll want to quickly see how easy it is to find its various pages. Your site should have clearly defined tabs at the top of the home page so that all visitors can easily navigate throughout the site at their leisure.

3. Easy-to-find contact information. At the end of the day, the purpose of your website is to encourage visitors to contact you directly. You should have an easy-to-find contact page (it’s generally the final tab in the right upper corner of the homepage) that includes your business address, phone number and email address. Some companies also like having boxes that allow visitors to fill in their contact information so that they may be called by the company directly.

4. Social media integration. Something that is fairly common these days are social media icons on the homepage of websites. You’ll notice that they appear in the upper right hand corner of the MeloTel site. This makes it easy for people to visit our Facebook, Twitter and LinkedIn accounts. In today’s world, a strong social media presence is practically equally as important as having a strong website.

5. Mobile-friendly capabilities. These days, if your website cannot easily be viewed on smartphones, you’ll be missing out on a large portion of the population visiting your site. Studies have shown that when online users visit sites on their smartphones, they are a lot more likely to support the brands they find within a short span of time. This is because smartphone internet surfing is usually a “need it now” type of activity.

At MeloTel, we offer Website Maintenance Services to ensure that your company website is always up to snuff. Our monthly webmaster plans are perfect for the individual or small business that has a small amount of sites in its network and can benefit from about two to 15 hours of work each month. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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