You know what they say about first impressions, right? You can’t make them a second time. Therefore, it’s important to portray yourself in as favourable a light as possible when conveying the message of your brand. And what exactly is that message? And how can you ensure that it’s communicated during your first point of contact? That would be through your business logo!
There’s a lot that can be told about you through your company’s logo. Logos are everywhere. You’re inundated with them every single day. People themselves often act as walking billboards when they go around wearing clothing with logos clearly shown on them. We tend to associate ourselves with logos that make statements about the kind of people we are.
Being hip, cool and fashionable has everything to do with the logos that represent those things. And those things are different to everyone. So let’s get back to the business of discussing your business logo. What image are you trying to portray? There are a few things – no matter what type of business you run – that should go into the type of logo you choose to represent it.
Professionalism. It doesn’t matter if you run a small toy store or own a big time marketing firm, your logo should connote that you are a leader in your industry. Don’t over think it and assume that your logo has to be overly complicated. Sure, there are some pretty cool designs out there that would make for good tattoos. But sometimes less is more – especially when you want to prove that you run a professional establishment.
Confidence. Your logo should be unique in such a way that it communicates your belief that you are an industry leader. You want to go with the “impressive” look. This means different things in different fields. But the key is to take the look of your logo seriously so that your business is taken seriously. Consider how your logo will look on letterheads, business cards and other stationary representing your brand.
Expertise. It’s important that you know your audience. Truthfully, no one should know better than you what your target audience is interested in and what would most appeal to them. What is it about your company logo that is eye-catching to your audience in a way that wouldn’t be so alluring to people not interested in what you offer? Your logo should show that you know your stuff.
Keeping Current. Logos change. This, of course, is one of the main points of today’s blog. Sure, you may already have a company logo. But how long have you been using that logo? Are you telling your audience that nothing has changed since your company began? It’s important to stay fresh and up with the times. Sports teams do it all the time. You should too.
Uniqueness. The key, as with any marketing strategy, is to separate yourself from the competition. Being unique will help you stand out from the crowd. Your logo should be seen as one that is in a class of its own. At MeloTel, our Business Logo Design team is highly talented at providing all of the above. Let us design your new logo! Give us a call at 1-888-MELOTEL today to discuss how we can help with your next first impression!
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