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January 22, 2014

5 Components To A Classic Company Logo

company logoYou know what they say about first impressions, right? You can’t make them a second time. Therefore, it’s important to portray yourself in as favourable a light as possible when conveying the message of your brand. And what exactly is that message? And how can you ensure that it’s communicated during your first point of contact? That would be through your business logo!

There’s a lot that can be told about you through your company’s logo. Logos are everywhere. You’re inundated with them every single day. People themselves often act as walking billboards when they go around wearing clothing with logos clearly shown on them. We tend to associate ourselves with logos that make statements about the kind of people we are.

Being hip, cool and fashionable has everything to do with the logos that represent those things. And those things are different to everyone. So let’s get back to the business of discussing your business logo. What image are you trying to portray? There are a few things – no matter what type of business you run – that should go into the type of logo you choose to represent it.

Professionalism. It doesn’t matter if you run a small toy store or own a big time marketing firm, your logo should connote that you are a leader in your industry. Don’t over think it and assume that your logo has to be overly complicated. Sure, there are some pretty cool designs out there that would make for good tattoos. But sometimes less is more – especially when you want to prove that you run a professional establishment.

Confidence. Your logo should be unique in such a way that it communicates your belief that you are an industry leader. You want to go with the “impressive” look. This means different things in different fields. But the key is to take the look of your logo seriously so that your business is taken seriously. Consider how your logo will look on letterheads, business cards and other stationary representing your brand.

Expertise. It’s important that you know your audience. Truthfully, no one should know better than you what your target audience is interested in and what would most appeal to them. What is it about your company logo that is eye-catching to your audience in a way that wouldn’t be so alluring to people not interested in what you offer? Your logo should show that you know your stuff.

Keeping Current. Logos change. This, of course, is one of the main points of today’s blog. Sure, you may already have a company logo. But how long have you been using that logo? Are you telling your audience that nothing has changed since your company began? It’s important to stay fresh and up with the times. Sports teams do it all the time. You should too.

Uniqueness. The key, as with any marketing strategy, is to separate yourself from the competition. Being unique will help you stand out from the crowd. Your logo should be seen as one that is in a class of its own. At MeloTel, our Business Logo Design team is highly talented at providing all of the above. Let us design your new logo! Give us a call at 1-888-MELOTEL today to discuss how we can help with your next first impression!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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