The popularity of the internet isn’t about to die down any time soon. In fact, it can be assumed that it will only continue to rise. Each day, it appears as if there is another new wrinkle to the whole internet surfing world. The worldwide web has essentially taken over as people’s chief means of communication, entertainment and locating useful information. This is incredibly important to keep in mind for your business.
Does it even need to be stated that your company requires a strong online presence in today’s marketplace? Perhaps, it does. Because there are still a number of business owners out there who haven’t yet established their own company websites. However, launching a website is only the first step. Once your website is up and running, it’s imperative that it be maintained. It’s like your car, in a way. It requires maintenance.
Naturally, your car will require oil changes, tune up and regular gas fill ups. Your website, similarly, will require updates, new content and added features on a regular basis. Without maintaining your website, it stands to lose visitors. With dwindling website traffic, you stand to lose out on a lot of customers who would have otherwise gotten in touch with you to learn more about what you have to offer.
Here are four ways that website maintenance can grow your business:
1. It grows customer interest. A well-maintained website both attracts new customers while maintaining and growing the level of interest had by your current customers. By adding fresh new content on a regular basis, you give people reasons to keep visiting. It shows that things are happening with your business that are worth checking out. A stagnant website communicates that nothing special is happening – which may even look like your business has closed!
2. It grows your search engine hits. The more you maintain your website, the more you encourage hits in search engines. In fact, Google is known for establishing whether or not your website has been recently modified. When you fail to make changes on your website, you run the risk of having it listed underneath your more active competitors. In the long run, this is going to cost you business, as less online users will be discovering you.
3. It grows your professional image. As mentioned earlier, a website that goes without updates can communicate that your business is inactive. It’s important to keep everything on your website accurately up to date. That includes making sure that all links are active and not being sent to outdated or no longer existing pages. Your website needs to communicate a strong image of your business that is sure to impress.
4. It grows your sales. At the end of the day, your website is meant to encourage customers to do business with you. By having it updated with information and photos of all of your new products and services, it helps for customers to stay in-the-know about what you have to offer. As well, revealing news about discounts, sales and events is a great way to keep your website fresh and intriguing to your online visitors who will be encouraged to visit you in person.
At MeloTel, we offer Website Maintenance Services. Our monthly webmaster plans are perfect for the individual or small business that has a small amount of sites in their network, and that can benefit from about 2 to 15 hours of work each month. We can complete ongoing web related tasks that might be taking your time away from more important business needs. For more information, please don’t hesitate to call us at 1-888-MELOTEL.
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“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"