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August 4, 2015

4 Ways To Get The Most Out Of Your Company Website

It’s one thing to have a company website. It’s another thing to have a company website that actually works for you! When designing your website, it’s important to keep a few things in mind. Firstly, what exactly are you trying to get out of your website? Do you wish to make it enticing enough to encourage visitors to visit you in person? Or do you want to sell your products directly from your site? Perhaps, it’s a little of both.

One thing is for sure. If your website remains unchanged for long periods of time, it’s bound to lose a whole lot of visitors. Just like your physical store, your website requires maintenance in order for it to perform at its best. At MeloTel, we offer Website Maintenance Services to ensure that you are getting the most out of your company website. And there are a number of ways we are able to help you achieve that.

Here are four:

1. Make sure that each page is properly titled. Your website shouldn’t be page after page of generic text and photos. Each page should represent a specific and unique “chapter” of your company’s story. This helps for easy navigation. If a visitor is looking for a specific item or service, he or she should be able to either search for it using a type in search field, or select it from a list of options at the top of the home page.

On the MeloTel site, we make sure to have the names of every one of our services clearly listed as the titles of their respective pages. Just as importantly, each page is uniquely designed so that they stand out from the rest of the pages on the site. Doing so ensures that our visitors are able to easily identify one page from the next, securing their ability to find the specific ones they’re looking for.

2. Do away with flash. Flash presentations used to be all the rage in the website-designing world. At least it was, about ten years ago! Formerly, flash intros were considered cool and web designers used them to show off their unique graphic design skills. The fact is that, these days, flash is considered unnecessary and even unprofessional, by some standards. As well, a flash intro will often take longer to load. And you definitely don’t want to keep your visitors waiting.

3. Focus on customer needs over self-praise. Many company websites include information about the accolades of the businesses they represent. And while there’s isn’t anything wrong with that, it should certainly not be the focus. It’s just fine to have an “About Us” page that lists the wonders of your brand, but your home page should focus on the ways in which your company can help its clients.

For the most part, people visit company websites for help – not a history lesson. And most people want that help fast! Be sure to clearly provide ways for visitors to contact you directly in the event that they have questions. A “live chat” feature – similar to the one MeloTel recently introduced on its own site – is a great way to showcase a “customer first” approach on your company website.

4. De-clutter. Does your site look too busy? It is confusing to know what to click on or where to go in order to get pertinent information? In many cases, less is more. And in the company website maintenance world, this is often very true. Instead of showcasing all of your products on your home page, include a tab that reads “products” and direct customers to a page where they may take a look at them by clicking on specific photos.

Of course, we have many other suggestions. But we’d like to discuss them further with you directly. Give us a call at 1-888-MELOTEL to learn more about our Website Maintenance Services today!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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