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October 2, 2015

4 Ways That Blogs Are Business Builders

The word “blog” – short for “web log”, in case you didn’t know – is very popular one these days. Practically unheard of just a few short decades ago, the blog has become one of today’s top ways to advertise a company online. Obviously, with the advent of the internet, “web logs” became possible. And with the ever-growing popularity of the internet, blogging has practically become mandatory.

Does your company website host a blog? If not, it’s certainly missing out on impressing a long list of potential customers. People jump online each and every day to research their areas of interest. If your company happens to provide products and services that speak to those interests, chances are people will find you. Or will they? Blogs help for your website to be found a lot easier in search engines.

The regularly-added content is a great way for your website to become more relevant. The more you blog about, the better your chances are that search engines will locate your website. At the end of the day, it all comes down to securing more visitors that you can turn into new customers. By keeping a regularly-updated blog, you give your business the opportunity to grow significantly.

Here are four ways that blogs are business builders:

1. They build your company’s professional reputation. For the most part, blog topics should remain relevant to the business type posting them. Naturally, many of the blogs found on the MeloTel website have a lot to do with the telecom industry, communicating in the business world and customer service. What we post, however, positions our brand as one that possesses “expert level” knowledge and experience. Your blog can do the same.

2. They build trust amongst your visitors. Quite often, online visitors are seeking answers. They are curious to know how their problems can be solved. Your blog should serve as a problem solver. What questions can it answer so that readers are compelled to keep coming back to learn more? By building trust amongst the members of your target audience, you endear your brand to people who will likely come looking for you when they are ready to spend money.

3. They build a divide between your brand and its competitors. It’s important to always keep in mind that consumers have options. What would make one of your website’s visitors select working with your company over its competition? There has to be something unique and special about your brand. Your blog helps to set you apart. It provides a “voice” that should have the intention of developing a special rapport between your company and its website visitors.

4. They build your social media followers. Is there anyone out there without a Facebook account or a Twitter profile? They are hard to find, these days. As a result, your company should be taking full advantage. Being present on social media is one thing. Being popular on social media is another thing altogether. Placing links to your blogs on your social media profiles will help to generate more conversations and better relationships with your online friends and followers.

Each and every blog posted on the MeloTel website is advertised on our official Facebook and Twitter pages. The intention, of course, is to drum up conversation and increase traffic to our site. Our blog has significantly helped us to grow our audience. And your blog can do the same for you!

Contact MeloTel at 1-888-MELOTEL or use the “Live Sales Chat” feature on our website to ask us about our Bloggers & Creative Writers For Hire. Get our talented writers to start blogging for you today!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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