The word “blog” – short for “web log”, in case you didn’t know – is very popular one these days. Practically unheard of just a few short decades ago, the blog has become one of today’s top ways to advertise a company online. Obviously, with the advent of the internet, “web logs” became possible. And with the ever-growing popularity of the internet, blogging has practically become mandatory.
Does your company website host a blog? If not, it’s certainly missing out on impressing a long list of potential customers. People jump online each and every day to research their areas of interest. If your company happens to provide products and services that speak to those interests, chances are people will find you. Or will they? Blogs help for your website to be found a lot easier in search engines.
The regularly-added content is a great way for your website to become more relevant. The more you blog about, the better your chances are that search engines will locate your website. At the end of the day, it all comes down to securing more visitors that you can turn into new customers. By keeping a regularly-updated blog, you give your business the opportunity to grow significantly.
Here are four ways that blogs are business builders:
1. They build your company’s professional reputation. For the most part, blog topics should remain relevant to the business type posting them. Naturally, many of the blogs found on the MeloTel website have a lot to do with the telecom industry, communicating in the business world and customer service. What we post, however, positions our brand as one that possesses “expert level” knowledge and experience. Your blog can do the same.
2. They build trust amongst your visitors. Quite often, online visitors are seeking answers. They are curious to know how their problems can be solved. Your blog should serve as a problem solver. What questions can it answer so that readers are compelled to keep coming back to learn more? By building trust amongst the members of your target audience, you endear your brand to people who will likely come looking for you when they are ready to spend money.
3. They build a divide between your brand and its competitors. It’s important to always keep in mind that consumers have options. What would make one of your website’s visitors select working with your company over its competition? There has to be something unique and special about your brand. Your blog helps to set you apart. It provides a “voice” that should have the intention of developing a special rapport between your company and its website visitors.
4. They build your social media followers. Is there anyone out there without a Facebook account or a Twitter profile? They are hard to find, these days. As a result, your company should be taking full advantage. Being present on social media is one thing. Being popular on social media is another thing altogether. Placing links to your blogs on your social media profiles will help to generate more conversations and better relationships with your online friends and followers.
Each and every blog posted on the MeloTel website is advertised on our official Facebook and Twitter pages. The intention, of course, is to drum up conversation and increase traffic to our site. Our blog has significantly helped us to grow our audience. And your blog can do the same for you!
Contact MeloTel at 1-888-MELOTEL or use the “Live Sales Chat” feature on our website to ask us about our Bloggers & Creative Writers For Hire. Get our talented writers to start blogging for you today!