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May 22, 2014

4 Reasons Website Content Is So Important

Your website needs a professional and sleek design that speaks to your target audience, while being an attractive representation of your business. Your website needs to be hosted by a competent provider so that it becomes recognized as a dependable and functional entity on the worldwide web. And finally, your website must have its fair share of interesting content.

It’s the content of your site that arguably needs the most attention. This is because it is the element of your website that is bound to change the most often. Yes, you’ll need to revamp the colour scheme and images now and again. But if the content of your website is not changing on a regular basis – sometimes even daily – it’s going to hurt your chances of attracting regular visitors.

Paying special attention to the content of your website will help your brand get noticed. There are various ways to change it up. Naturally, with each and every new product and service that your brand offers, you’ll need to include images and text to proudly present it to the world. As well, keeping a blog will help deliver interesting and informative news to your audience. Here are four reasons why your website content is so important.

1. Search engine results. When people type in key words on Google, it would be nice if those words helped to direct those people to your site, wouldn’t it? By keeping a regularly updated blog, your site will continue to build upon its content, allowing it to get picked up more often by search engines. Make sure that your blogs are packed with relevant information to drive as much traffic to your site as possible.

2. Attracting new clients. At the end of the day, your website should be focused on gaining more business. When you include content on your site that targets the people most likely to take an interest in your brand, you help such people to find you. You want your audience to like you. This is why blogging is so much more than traditional advertising. It gives your brand a voice that would-be buyers can engage with.

3. Outshining the competition. If you give your audience what they want while your competition doesn’t, how good does that make you look? In today’s world, people are constantly going online to learn about their various interests. If your website gives them a reason to keep checking it, they’re bound to forget about the websites that remain the same. Make sure you are giving your audience what your competition is not.

4. It’s fun! Blogging gives you an outlet that business owners never use to take advantage of. Keeping your company website content fresh can be a very enjoyable way of attracting new customers. Not all of your blogs need to be directly related to your business. If you’re a big hockey fan and you decide to blog about your favourite NHL team’s run in the playoffs, you may end up sparking the interest of like-minded individuals who could become customers.

The MeloTel Team is proud to provide you with all of the tools you need to have your website the talk of your industry. Our Web Design Services team can ensure that your business looks its best online. Our Email & Website Hosting guarantees you high performance. And our Bloggers For Hire will ensure that your site’s content continue to attract attention! For more information, call 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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