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September 19, 2017

4 Reasons To Update Your Company Website This Fall

Fall starts in two days. And while the weather, here in the Greater Toronto Area, doesn’t reflect that (summer finally decided to show up!), rest assure that we will all be feeling the return of chilly weather shortly. For business owners, the fall represents the beginning of the fourth quarter. With October right around the corner, now is the time to think about injecting some new life into marketing strategies in order to end the year off strong.

We can’t think of a single business that couldn’t benefit from updating its website. In today’s world of savvy consumers, the internet is often the first destination selected in order to learn about a company’s products and services. How does your website reflect your brand? Is it bringing in the amount of business you want? Perhaps, the first thing on your to-do list, this fall, should be to update your company website.

Here are four reasons:

1. You need to revamp your brand image.

If your business has recently changed its logo, its decor, its product line and/or its mission statement, it’s definitely important to have those changes reflected online Your brand image counts for a lot. The impressions you give would-be customers often create make-or-break situations. A consumer’s decision to support your brand is regularly based heavily on how consistent your marketing is across all of your platforms.

2. You’re using outdated technologies.

Does your website come complete with a flash intro page? If so, you’re giving off the impression that it hasn’t been updated in a decade. Today, it’s best to have a uniquely designed, eye-catching homepage that immediately allows visitors to click on tabs to get them where they want to go. People generally don’t have the patience to have to wait through unnecessary videos. It’s like watching a preview before a movie. The general consensus among those watching is “Get on with it!”

3. It doesn’t link to any social media accounts.

The Facebook, Twitter and LinkedIn logos are pretty commonplace on company websites of today. If they’re not on yours, you’re missing out on numerous opportunities to grow your reach online. Many consumers select their social media platforms of choice in order to learn more about businesses. If you’re not operational on social media and your website suggests just that, you’re hurting your chances of growing your customer base.

4. It’s not generating enough traffic.

SEO (search engine optimization) is quite the popular set of initials these days. It basically refers to how much the content on your website is generating hits in search engines. Having a blog will certainly help with that. Blogs, for the most part, are the top ways that websites add new content on a regular basis. The more blogs that contain keywords that are relative to your industry, the more opportunities you give your site to be listed in Google searches.

Let MeloTel help you to boost your website traffic! Contact us today and ask us about our Website Maintenance Services as well as our Bloggers & Creative Writers For Hire. Please don’t hesitate to give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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