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December 18, 2013

4 Reasons To Freshen Up Your Site For 2014

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Depositphotos_18177429_sWith 2014 about to make an appearance, there is a lot of talk going around about “starting anew” and “beginning fresh”. This seems to be the type of talk that exists around the turn of every year, doesn’t it? That’s because when a new year starts, people tend to want fresh starts. This is what likely started the entire concept of the “New Year’s resolution”.

Do you have a New Year’s resolution all picked out for your business? In our last blog, we detailed the many benefits that come with VoIP telephone services. At MeloTel, we pride ourselves on our expert knowledge about this technology and even more so on the fact that we’ve helped businesses across Canada to save money by switching them from traditional phone lines.

But in 2014, there are a few other changes that you may want to consider for your business in order to truly attain that “fresh” feeling. In past blogs, we’ve also discussed the importance of updating your websites. Always ones to practice what we preach, the MeloTel website went through its own overhaul not too long ago. But in today’s blog, we’d like to remind you of reasons why your website should see new life in the new year.

Make It Mobile Friendly. In 2014, it’s time to finally stop associating websites only with computers. Remember that people walk around each and every day with smartphones in their pockets. These mini-computers are used all the time to check your website out. Is it compatible with mobile viewing? Some business sites are set up specifically for viewing on mobile devices. You may want to consider this forward-thinking move.

Consider A New Business Strategy. How does your website compete with your competitor’s? Maybe it’s time that you attract a new audience by changing the way your website operates. Is your brand message clear enough? Are you allowing for online visitors to make purchases directly from your site? If you’re looking to revamp your business’ marketing strategy, it needs to be clearly communicated online

Improve Your Search Engine Rankings. Perhaps your business website needs a redesign as far as its content is concerned. Are there enough keywords that relate to your industry that help for your site to be found in search engines? Rewriting the literature found on your site can greatly help with the number of hits that it gets in 2014. Applying new SEO techniques in your new site will help for it to rank higher.

Make It More Visually Appealing. Some websites look boring. And other websites simply look too busy. Does your website fall in either of these two categories? It’s important that your site can make a good first impression on first glance. As well, it should be easy to navigate through so that users can find exactly what they’re looking for with ease. If your site is poorly designed, visitors will be a lot less likely to return.

MeloTel’s Web Design Services team can certainly help you to achieve all of the above reasons to revamp your website in the new year. Contact us at 1-888-MELOTEL to order the web design package that will best meet the needs of your ever-changing brand. Let’s work together on communicating to your target audience that, in 2014, your business will be at its best!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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