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March 7, 2016

4 Reasons People Are Interested In Reading Blogs

MeloTel is a big supporter of content marketing. That’s pretty obvious, isn’t it? Committing ourselves to posting a new blog to our website a minimum of three times a week has greatly improved our ability to be found in search engines by curious internet surfers. The concept of blogging, however, is still catching on. There are many business owners throughout Canada who haven’t quite tuned in to what content marketing is all about just yet.

Well, consider the fact that a rapidly growing number of Canadians hop online each day to attain news and information about subjects they’re interested in. If your business is able to provide such information, what is the likelihood that people will find your website when they are looking to have their questions answered? A good blog will contain keywords that search engines will pick up. And this helps for your website to attract a lot more traffic.

But why would people be interested in reading your blog, you ask? Here are four reasons:

1. People like receiving objective information. For the most part, blogs are not controlled by big media corporations. As a result, bloggers are not bound by certain restraints put on them by the media outlets they would otherwise be working for. We all know that news sources are required to convey their stories through particular perspectives that are restricted by the views of their sponsors and advertisers. Bloggers, however are more objective.

2. People enjoy interacting online. Blogs are meant to inspire discussion. This is why they are so often posted on social media platforms. A link to each MeloTel blog can be found on our Facebook and Twitter accounts. This is to encourage comments, sharing and the asking of questions. Because people enjoy this type of interaction, your own blog is likely to attract attention for your company in ways that you haven’t received in the past.

3. People like learning new things. In many ways, blogs help to showcase the “expertise” of a company. Naturally, your blog will be one that focuses on topics that are relevant to your industry. Your blog should answer questions that many of your customers ask you on a regular basis. As a result, your company website will become known as a useful information source that people can go to in order to learn new things.

4. People want to be entertained. One of the great things about blogging is that is allows for writing to be done without specific rules and boundaries. Blogs can be written as entertaining points of view or they can be presented as serious news pieces. They can be made to make people laugh or they can be designed in ways to highlight very important topics. No matter what “voice” you choose for your blog, it provides people with a unique source of entertainment.

At MeloTel, our Bloggers & Creative Writers For Hire are available to write blogs for your company website in any voice that you choose. For many years, our bloggers have been helping Canadian business owners to grow their reach online through blogs that cover a wide range of topics. Our team is made up of very creative individuals who have practically become experts in a wide range of fields.

No matter your business type, our team of writers can help to make your website one that is visited a lot more often. That way, you’ll be given the opportunity to convert a lot more curious internet surfers into customers. For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact MeloTel at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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