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September 11, 2015

4 Reasons To Begin Your Business Blog

Ever since the first business started, there has been a need for advertising. And ever since the concept of business advertising started, there has been a need to pay for it. But with the advent of social media, business advertising has taken on a whole new life. It’s a life where payment isn’t always necessary. However, it’s one that can be incredibly lucrative. Are you taking advantage of the Facebooks and Twitters of the world?

At MeloTel, we champion the use of social media as a means to direct more traffic to your company website. And we do that by posting regular blogs to our site. As you’re likely aware, there is a Facebook post and a tweet that goes out each and every time we post a new blog. This has helped us to spark interest in the minds of our friends and followers. Including website links in these posts help to transition that interest into potential paying customers.

Are you blogging on your company website? If not, now would definitely be a good time to start! Understandably, you may not have a lot of time on your hands to write your own blog. After all, you’re a busy business owner with enough on your plate as it is. That doesn’t mean that you shouldn’t have a blog on your site. That’s where MeloTel can help you. Our Bloggers & Creative Writers For Hire are more than capable of handling your blog for you!

It doesn’t matter what type of business you run. Our inventive blog writers have a very diverse background that enables them to tackle just about any subject that would be relevant to your target audience. Over the course of the past several years, our Bloggers & Creative Writers For Hire have written on such topics as skin care, truck manufacturing, entertainment news, fitness and nutrition, business marketing, payment processing and so much more!

Here are four reasons to begin your business blog:

1. It increases SEO. You’ve very likely come across these three letters before and may not have fully understood what they represented. Search engine optimization refers to how often people are able to locate your website when they are Googling topics that are relative to your industry. The more content you have on your website, the more chances you give it of being picked up in search engines.

2. It gives your company a voice. It’s necessary to re-address the concept of paid advertising. Standard television commercials, radio spots and print ads are all very costly. But just how well do they connect to their audiences? Blogs have the ability to showcase your company’s personality. They invite readers to engage in conversations by liking, commenting and even retweeting your posts. This does wonders for your brand’s image.

3. It showcases your expertise. People like working with experts. They enjoy knowing that the company they’re dealing with knows the ins and outs of the industry it represents. Your blog helps for your customer base to gain confidence in your knowledge and skill set. Blogging helps to highlight just how much you know about the topics that your customer base cares about the most. This too, helps to strengthen the image of your brand.

4. It keeps you current. Blogging allows you to tackle any topic of your choosing. It doesn’t even have to be directly related to your business. As long as you find that your readers are showing interest in what you have to say, it is worth writing about. If nothing else, it keeps your website updated and looking fresh. This communicates that your business is consistently up to something and staying on top of what is happening in its industry.

For more information on our Bloggers & Creative Writers For Hire, give us a call at 1-888-MELOTEL or use the “Live Sales Chat” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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