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July 24, 2015

4 Reasons Your Blog Is Your Company’s Voice

Isn’t it just a bit weird that Hollywood continues to spend millions on big-budget blockbusters while we live in a world where crudely shot videos on smartphones are getting the most views online? Of course, we’re all still entertained by movies. But the point being made is that the reality of everyday life greatly captivates the interest of the general public. For this reason, it’s important to have a strong online presence.

Small business owners don’t have the big budgets that are on par with what is often spent on television commercials. So this is where stepping up their “online game” becomes an integral part of growing their brands. Blogging is the way that many entrepreneurs spread the word about their brands without having to pay a pretty penny. And arguably, it has a much greater impact than a TV commercial would.

This is because blogging is a form of direct communication with your online visitors. It inspires them to learn from you and engage in conversations. Blogging also falls directly in line with the entire purpose behind social media. And that is to grow a following through conversation-starting posts that do more than simply blatantly advertise. In other words, your blogs are your company’s voice.

Here are four reasons why:

1. They demonstrate your expertise. During every busy day that you have as a business owner, you don’t have the time to speak to all of your clients individually. Your blogs, however, provide your target audience with your own perspectives on various aspects of your industry. They help to show just how knowledgeable you are in your field and this helps to build your audience’s confidence in your abilities.

2. They provide customer service. Many blogs – including those found on our website – serve as advice columns and come complete with a myriad of helpful tips. In many cases, these blogs can serve to help your customers overcome particular issues that they may be having. In lieu of getting you on the phone, your blog can provide an excellent customer service tool that your customers will likely keep coming back to.

3. They encourage customers to do business with you. We mentioned earlier that not everyone has the ability to afford the production of a television commercial. Well, that should be just fine by you. Your blog can do an excellent job in encouraging readers to want to work with your business. As your company’s voice, your blog should be as intelligent as it is inviting. Using an ‘everyday’ tone to communicate your message is often preferred over the use of industry jargon.

4. They spread the word about your brand. We also mentioned how great blogs are in building your social media following. The more blogs you post, the more opportunities you have to post links on your social media profiles. And the more links you post, the more opportunities you give yourself to have others repost and retweet them! Blogging works wonders in building a following for your brand.

You may not necessarily have the time to do all of this blogging yourself, however. This is where MeloTel’s Bloggers & Creative Writers For Hire can help. For many years now, they have been writing for business websites all over Canada helping business owners to pull off the above mentioned accomplishments. If you’d like for MeloTel to start up a blog for your company, don’t hesitate to call us at 1-888-MELOTEL or contact us using “Live Sales Chat”!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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