Remember when you were in grade school and your teachers always told you to listen up? Perhaps, that was one of the most important lessons that we were being taught. After all, not listening meant you weren’t receiving the information you may have needed to score highly on your tests. Today, you are still being tested. It just happens to be your customers who are the ones who are testing you. But, have you listened enough that you are passing their tests?
As a business owner, one of the best resources you can get is the feedback provided to you by your customers. Arguably, there is no better way to learn how to better your business than to adhere to the various tips and pointers doled out by those who have interacted with your company. Listening to customer feedback, therefore, is an essential part of being a successful business owner.
Of course, it’s not just the listening that’s important. It’s taking from the feedback and implementing change that truly makes the difference. When your customers take the time to tell you what they both like and dislike about your brand, it should be received as incredibly valuable information. When customers notice changes that you have made based on their feedback, it goes a very long way in securing customer satisfaction.
Here are four reasons accepting customer feedback is so important:
1. It informs you of where you stand in your industry. Attentive listening allows you to better understand how customers feel about your products and services versus your competition’s products and services. One of the ways that many companies attain such crucial information is through conducting focus groups. First-hand knowledge of what makes customers tick is integral to the beating out of your competitors.
2. It lets you know what changes you can make to grow your brand. Truly listening to customer feedback entails that you are looking for constructive criticism, and not just praise. Positive feedback is great. It definitely helps you to know that you’re on the right track. Not to mention, it’s a great ego boost! But knowing what you can do to change for the better is a key component to the growth of any company.
3. It clarifies the true value of your products. Is what you have to sell really all that great? There’s no one better to answer that question that the people who have purchased your products. Customer feedback lets you know just how well your products are working. It also lets you know what other products your customers may find useful. Listening to the needs of your customers will help you to better the products and services you have to offer.
4. It helps you to improve customer service. Don’t be surprised to find that most customer feedback has to do with customer service. If you’re truly listening to your customers, you will learn a lot about the relationships they have with your employees. You’ll be able to determine which employees are correctly following your company’s mandate and which ones may require a little brushing up on their training.
At MeloTel, we’re always eager to hear feedback from our customers. And we’re most certainly committed to listening to that feedback so that we can implement changes where necessary. If you haven’t yet, please take the time to fill out our Customer Satisfaction Survey. Doing so will enter you into this month’s draw for our monthly $100.00 giveaway! If you have any questions, please don’t hesitate to call us at 1-888-MELOTEL!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"